Add Patch.com to Your Local Internet Marketing Mix


Add Patch.com to Your Local Internet Marketing MixAdd Patch.com to Your Local Internet Marketing Mix

I’ve just returned from an interesting short seminar entitled Optimizing Your Local Online Presence presented by some local Patch.com reps at Connect113 in Old Town Alexandria, Virginia.

I am familiar with local Internet marketing techniques but was only tangentially aware of Patch.com which is kind of like a combination of an old-fashioned local newspaper with a new-fangled online community and business directory.

I’m not going to give a long treatise on the vagaries of Patch.com. Instead I encourage you to do five things:

  1. Spend some time browsing the web site to get a feel for what it’s all about
  2. Become a member of your local Patch in your company’s name
  3. Create or Claim and Optimize your company’s listing on Patch
  4. Subscribe to their daily newsletter
  5. Post comments and reviews in your company’s name

I don’t think your Patch.com listing will be as important or beneficial as say your Google Places listing. But I am convinced that this is a critical local online community that you need to be an active part of.

About This Author 

Frank Felker's 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where he raised over $3 million in seed and early stage venture capital.

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