Author Archive


About Frank Felker

Frank Felker's 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where he raised over $3 million in seed and early stage venture capital.

Find more about Frank on:

Here are my most recent posts

QR Code Generator

Tuesday, March 18th, 2014

Free QR Code Generator Creates 10 Different Types of QR Codes in Five Different Sizes and Millions of Colors

The easy-to-use form below is the front end of our free QR Code generator which allows you to make ten different types of QR Codes:

  1. Free QR Code GeneratorText Message
  2. Email Address
  3. Telephone Number
  4. URL (Web Address)
  5. vCard (Complete Business Contact Information)
  6. meCard (Complete Personal Contact Information)
  7. SMS (Text Message to Cell Phone)
  8. Location (Address or Longitude/Latitude for Map Program)
  9. Bookmark (Adds URL to Visitor’s Bookmark List)
  10. WiFi (All Network Access Info for Coffee Shop, Hotel or other Hot Spot)

You’re welcome to use this tool as often as you’d like with our compliments. If you have any strategic questions regarding the use of this tool or QR Codes in general, please call us at 703-348-7390.


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First Customer Factory Google Plus Hangout

Wednesday, March 5th, 2014

Google Plus Hangout LiveI held my first Google Plus Hangout live last night (Tuesday March 4, 2014) at 7:00 pm EST and had a blast!

Watch a recording below

While I ran into a couple of minor technical problems, I am very excited about this powerful communication medium and look forward to producing many more Google+ Hangouts in the future.

In last night’s hangout I presented an overview of my online marketing course, How To Build A Customer Factory For Your Small Business, which is available on Udemy.com, the world’s largest online learning platform.

In the next few hangouts I will go into deeper detail on each section of the course and answer questions from students.

After that the sky is the limit in terms of topics for future hangouts: email marketing, list building, sales and sales management, search engine optimization, mobile marketing, couponing, direct-response marketing, you name it.

(more…)

Is This Why You’re Not Using Email Marketing?

Thursday, February 14th, 2013

Email Marketing from Constant ContactAlthough I started using and recommending Constant Contact from just about the time they opened their doors in 1995, I know why many people avoid marketing with email – or don’t do as much with it as they should.

And even though email marketing has the highest ROI of virtually any marketing channel (20x higher than direct mail), and is the best way to communicate with up to 500 of your closest friends for the impossibly low price of $15 per month, I understand your hesitation.

I know because I have gotten scores of clients up and running with email marketing over the years.

And Constant Contact knows because they’ve helped their customers face and overcome the same 3 hurdles tens of thousands of times.

The Three Biggest Obstacles Slowing You Down Are: (more…)

Touch Marketing Mastery for Small Business

Friday, January 25th, 2013

This is a presentation on Touch Marketing I gave to a group of owners of Maryland companies doing between $2 million and $10 million in annual revenue.

Touch Marketing is the most effective branding and marketing communication tool for small businesses. In this videotaped seminar I explain what Touch Marketing is, how it works to establish your brand in the minds of your targeted prospects and how to begin using it immediately.

I also give five techniques that Touch Marketing experts use to dramatically improve the effectiveness of their programs.

Touch Marketing Mastery

Getting Your Business On The Front Page of Google This Week

Wednesday, January 16th, 2013

Is Your Business Invisible Online?

Let’s face it, unless they already know your company’s name, local buyers of your product or service can’t possibly find you when they are searching for what you do online. Even if you have a web site.

This is a big problem because thousands of local buyers are searching for immediate solutions to their needs everyday on their computers, smartphones and tablet devices.

They’re not finding you so they’re buying from your competitors, costing you thousands in sales every month.

Here’s what you will learn:

How search engines work.

What you’re actually seeing when looking at search results.

And how Google decides whether your site or your competitor’s site is going to appear on the first page.

Then Frank shows you the difference between what you see on a web page versus what Google sees and how that determines who ends up on page one.

Frank talks about the powerful opportunities available when you focus your search optimization efforts on local buyers.

And he does a number of live search demonstrations which prove his techniques work.

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Felker Named Constant Contact Authorized Local Expert in DC Area

Tuesday, December 11th, 2012

Frank Felker of The Customer Factory Named Authorized Local Expert in Washington, DC area by Leading Online Marketing Company

Frank Felker Constant Contact Authorized Local Expert

Click Graphic to Download Press Release

FOR IMMEDIATE RELEASE

Frank Felker Selected as Constant Contact Authorized Local Expert

Old Town Alexandria marketing expert to help small businesses and non-profits apply the power of online marketing to grow their organizations.

ALEXANDRIA, VA December 11, 2012

Frank Felker, Founder and President of The Customer Factory, has been selected as an Authorized Local Expert by Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide.

As an Authorized Local Expert, Felker will offer training seminars on best practices in online marketing in the Washington, DC metropolitan area.

“We are thrilled to have Frank Felker as part of the Authorized Local Experts program,” said Catherine Kniker, Vice President of Local Success at Constant Contact.

(more…)

Please Be My Guest at Patch.com’s Main Street U Summit

Friday, November 2nd, 2012

Frank Felker Selected As Panelist For Alexandria Online Marketing Summit

Main Street U Summit

Click Graphic to Register | Promo Code VIP2012

I’m very pleased to announce that Patch.com has asked me to be a panelist discussing online marketing success for small businesses at their inaugural Main Street U Summit, here in Old Town Alexandria, next Thursday November 7, 2012 from 8:00 a.m. to 12:30 p.m. – and that I can get you into the event at no charge!

Patch.com is a nationwide company with a hyper-local focus. They are basically the online equivalent of the old neighborhood newspaper. From an advertising standpoint, their sole purpose is to connect local consumers with local businesses, which means their business model is directly in alignment with mine.

I have written previously about my positive feelings regarding Patch.com and how I believe every local business should consider adding them to their marketing mix.

In addition to their advertising and content sharing capabilities, Patch.com is also a powerful Local SEO platform. I frequently come across their listings on the front page of local Google search results for a variety of vertical industries.

(more…)

Introduction to Mobile Marketing for Restaurants

Friday, September 28th, 2012

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VIDEO 1 of 3

Educational Webinar Series: Mobile Marketing Mastery for Restaurants

The video below is the first in a three-webinar series: Mobile Marketing Mastery for Restaurants.

In this first episode, Introduction to Mobile Marketing for Restaurants, Frank Felker, President of The Customer Factory explains:

  • What Mobile Marketing For Restaurants Is
  • What The Big Deal is Surrounding Mobile Marketing
  • What The Benefits Are For Restaurant Owners and Managers
  • What Kinds of Restaurants Are Using It
  • What Kinds of Restaurants Are Not Using It and Why

This video series explains how restaurants are using mobile marketing to grow their average check size, increase visit frequencies and generate new and referral diners.

[trafficplayer_youtube_video width=”640″ height=”360″ src=”http://www.youtube.com/embed/EWZYmO-K7kE?&autohide=1&autoplay=0&controls=1&hd=1&rel=0&showinfo=0″ ][/trafficplayer_youtube_video]

You can view the second video in the series, Mobile Marketing Strategies and Tactics for Restaurants by clicking this link.

 

Mobile Marketing Strategies and Tactics for Restaurants

Thursday, September 27th, 2012

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VIDEO 2 of 3

In this second of three educational webinars in the Mobile Mastery for Restaurants Series presented by The Customer Factory, Frank Felker:

Creates a Fictional Restaurant: Mama Sophia’s Pasta Palace

Establishes the Four Cornerstones of Mobile Marketing:

  • Mobile-Optimized Web Site
  • Mobile-Accessible Videos
  • Quick Response (QR) Codes
  • SMS / Text Messaging Platform

Explains How To Get Diners To Opt-In and Stay In

Tells You What Promotions To Send To Whom and How Often

Shows You How To Track Your Results With:

  • Google Analytics
  • YouTube
  • Your POS System
  • Our Text Platform Back Office Reporting

[trafficplayer_youtube_video width=”640″ height=”360″ src=”http://www.youtube.com/embed/O73aNCxli_8?&autohide=1&autoplay=0&controls=1&hd=1&rel=0&showinfo=0″ ][/trafficplayer_youtube_video]

You can watch the first video in this series, Introduction to Mobile Marketing by clicking this link.

 

Restaurant Mobile Marketing Guaranteed Success System

Wednesday, September 26th, 2012

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VIDEO 3 of 3

The Customer Factory Eliminates Confusion, Risk Surrounding Mobile for Restaurants

We’ve just released the third and final educational video in our three-webinar series Mobile Marketing Mastery for Restaurants.

In this video we outline our Quick Start Success System which is guaranteed to get your restaurant up and running – and making money – with Mobile Marketing in 3 months or less.

The package includes everything you need:

  • Mobile-Optimized Web Site
  • Text Messaging Platform
  • Hosting and Support
  • Keywords and Redirectable QR Codes
  • Live and Recorded Training Resources
  • Posters, Flyers, Table Tents
  • Google Analytics
  • Text Database and Reporting System
  • Mobile Redirect Code
  • And More

Watch the video below and give us a call to get started: 703-348-7390

[trafficplayer_youtube_video width=”640″ height=”385″ src=”http://www.youtube.com/embed/MuEyUHn6R3Y?&autohide=1&autoplay=0&controls=1&hd=1&rel=0&showinfo=0″ ][/trafficplayer_youtube_video]