Can Blippar Make QR Codes Redundant?


Can Blippar make QR codes redundant?

This article on the econsultancy.com blog introduces what may be a more advanced take than QR Codes on the intersection between offline and online marketing.

Blippar offers smart phone-equipped consumers with the opportunity to enjoy and enhanced advertising experience by pointing their phone at a Blippar-enhanced ad.

This video shows the different ways the Blippar experience can manifest itself.

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As outlined in the article / interview, Blippar faces the usual challenge of widespread adoption that any new technology must overcome. In their case, part of that challenge includes persuading large numbers of people to download the requisite app to their phone.

But there are a couple of other significant hurdles that I foresee. For example, while QR Codes are ugly, their presence on a print piece or elsewhere is immediately obvious. How does the consumer know they are seeing an ad that is Blippar-enhanced and is thus signaled that he/she should pull out their smart phone for an enhanced experience?

Also, the applications shown in the demo video will require large budgets and high talent levels to pull off. One thing I like about QR Codes is that they just present simple data or direct the viewer to a landing page which can be easily and/or inexpensively produced, making them more applicable to small and medium-sized businesses of the kind that I support.

About This Author 

Frank Felker's 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where he raised over $3 million in seed and early stage venture capital.

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