Add Patch.com to Your Local Internet Marketing Mix

Thursday, May 19th, 2011

Add Patch.com to Your Local Internet Marketing MixAdd Patch.com to Your Local Internet Marketing Mix

I’ve just returned from an interesting short seminar entitled Optimizing Your Local Online Presence presented by some local Patch.com reps at Connect113 in Old Town Alexandria, Virginia.

I am familiar with local Internet marketing techniques but was only tangentially aware of Patch.com which is kind of like a combination of an old-fashioned local newspaper with a new-fangled online community and business directory.

I’m not going to give a long treatise on the vagaries of Patch.com. Instead I encourage you to do five things:

  1. Spend some time browsing the web site to get a feel for what it’s all about
  2. Become a member of your local Patch in your company’s name
  3. Create or Claim and Optimize your company’s listing on Patch
  4. Subscribe to their daily newsletter
  5. Post comments and reviews in your company’s name

I don’t think your Patch.com listing will be as important or beneficial as say your Google Places listing. But I am convinced that this is a critical local online community that you need to be an active part of.

Is Social Media A Fad?

Wednesday, May 18th, 2011

Is Social Media A Fad?

Over the course of my life and career, I have been witness to a number of technological revolutions. Based on my experience, Social Media cannot be ignored by any business as a critical marketing and brand communication channel. It is here to stay. Until the next thing comes along.

Watch this video and decide for yourself.

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Some interesting statistics from the video:

  • Over 50% of the world’s population is under 30 years old
  • 1 out of 8 married couples met via social media
  • Social Media has surpassed pornography as the #1 activity on the web
  • If Facebook were a country, it would be the third-largest country in the world
  • The fastest growing segment on Facebook is females ages 55-65
  • 25% of the search results about the world’s top 20 brands is user-generated content

“We don’t have a choice on whether we do social media. The question is how well we do it.” Erik Qualman