Is This Why You’re Not Using Email Marketing?

Thursday, February 14th, 2013

Email Marketing from Constant ContactAlthough I started using and recommending Constant Contact from just about the time they opened their doors in 1995, I know why many people avoid marketing with email – or don’t do as much with it as they should.

And even though email marketing has the highest ROI of virtually any marketing channel (20x higher than direct mail), and is the best way to communicate with up to 500 of your closest friends for the impossibly low price of $15 per month, I understand your hesitation.

I know because I have gotten scores of clients up and running with email marketing over the years.

And Constant Contact knows because they’ve helped their customers face and overcome the same 3 hurdles tens of thousands of times.

The Three Biggest Obstacles Slowing You Down Are: (more…)

Getting Your Business On The Front Page of Google This Week

Wednesday, January 16th, 2013

Is Your Business Invisible Online?

Let’s face it, unless they already know your company’s name, local buyers of your product or service can’t possibly find you when they are searching for what you do online. Even if you have a web site.

This is a big problem because thousands of local buyers are searching for immediate solutions to their needs everyday on their computers, smartphones and tablet devices.

They’re not finding you so they’re buying from your competitors, costing you thousands in sales every month.

Here’s what you will learn:

How search engines work.

What you’re actually seeing when looking at search results.

And how Google decides whether your site or your competitor’s site is going to appear on the first page.

Then Frank shows you the difference between what you see on a web page versus what Google sees and how that determines who ends up on page one.

Frank talks about the powerful opportunities available when you focus your search optimization efforts on local buyers.

And he does a number of live search demonstrations which prove his techniques work.

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Please Be My Guest at Patch.com’s Main Street U Summit

Friday, November 2nd, 2012

Frank Felker Selected As Panelist For Alexandria Online Marketing Summit

Main Street U Summit

Click Graphic to Register | Promo Code VIP2012

I’m very pleased to announce that Patch.com has asked me to be a panelist discussing online marketing success for small businesses at their inaugural Main Street U Summit, here in Old Town Alexandria, next Thursday November 7, 2012 from 8:00 a.m. to 12:30 p.m. – and that I can get you into the event at no charge!

Patch.com is a nationwide company with a hyper-local focus. They are basically the online equivalent of the old neighborhood newspaper. From an advertising standpoint, their sole purpose is to connect local consumers with local businesses, which means their business model is directly in alignment with mine.

I have written previously about my positive feelings regarding Patch.com and how I believe every local business should consider adding them to their marketing mix.

In addition to their advertising and content sharing capabilities, Patch.com is also a powerful Local SEO platform. I frequently come across their listings on the front page of local Google search results for a variety of vertical industries.

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Introduction to Mobile Marketing for Restaurants

Friday, September 28th, 2012

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VIDEO 1 of 3

Educational Webinar Series: Mobile Marketing Mastery for Restaurants

The video below is the first in a three-webinar series: Mobile Marketing Mastery for Restaurants.

In this first episode, Introduction to Mobile Marketing for Restaurants, Frank Felker, President of The Customer Factory explains:

  • What Mobile Marketing For Restaurants Is
  • What The Big Deal is Surrounding Mobile Marketing
  • What The Benefits Are For Restaurant Owners and Managers
  • What Kinds of Restaurants Are Using It
  • What Kinds of Restaurants Are Not Using It and Why

This video series explains how restaurants are using mobile marketing to grow their average check size, increase visit frequencies and generate new and referral diners.

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You can view the second video in the series, Mobile Marketing Strategies and Tactics for Restaurants by clicking this link.

 

Restaurant Mobile Marketing Guaranteed Success System

Wednesday, September 26th, 2012

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VIDEO 3 of 3

The Customer Factory Eliminates Confusion, Risk Surrounding Mobile for Restaurants

We’ve just released the third and final educational video in our three-webinar series Mobile Marketing Mastery for Restaurants.

In this video we outline our Quick Start Success System which is guaranteed to get your restaurant up and running – and making money – with Mobile Marketing in 3 months or less.

The package includes everything you need:

  • Mobile-Optimized Web Site
  • Text Messaging Platform
  • Hosting and Support
  • Keywords and Redirectable QR Codes
  • Live and Recorded Training Resources
  • Posters, Flyers, Table Tents
  • Google Analytics
  • Text Database and Reporting System
  • Mobile Redirect Code
  • And More

Watch the video below and give us a call to get started: 703-348-7390

[trafficplayer_youtube_video width=”640″ height=”385″ src=”http://www.youtube.com/embed/MuEyUHn6R3Y?&autohide=1&autoplay=0&controls=1&hd=1&rel=0&showinfo=0″ ][/trafficplayer_youtube_video]

 

In Praise of Rich Harshaw and Monopolize Your Marketplace

Saturday, August 25th, 2012

Harshaw’s Two-Day Workshop for Home Improvement Companies Is A Grand-Slam

Rich Harshaw and Monopolize Your Marketplace

Rich Harshaw

I have just returned from a two-day Monopolize Your Marketplace workshop in Baltimore, Maryland, presented to owners of home improvement companies by Rich Harshaw, creator of the Monopolize Your Marketplace approach to marketing.

Clearly, I am not the owner of a home improvement company, but I have a great deal of personal experience in the industry as I make clear in my first book, The Greatest Job You Never Thought Of.

My client, who is the owner of a home improvement company, felt it was important for both of us to spend two days in Baltimore listening to Rich. I was skeptical of the value of the time investment but agreed to join him. I am so very glad that I did.

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Three Pieces of Mobile Marketing Advice

Monday, June 11th, 2012

Thinking of taking the plunge into Mobile Marketing? Learn at the knees of the pioneers!

Mobile MarketingAs business owners of all stripes and sizes are considering the myriad opportunities and complex challenges of adding mobile to their marketing mix, it’s wise to look at the experience of early pioneers for clues to their success.

In this article written by Jeff Hasen and published on the LuxuryDaily.com web site, we get three specific pieces of advice pulled from Hasen’s recent book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices” , published by Wiley.

The article, like all well-written web articles, is short and to the point, but the message is clear.

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Three Businesses’ Experiences with Groupon

Sunday, January 15th, 2012

Are Daily Deals a Good Idea for My Business?

Daily Deal sites can be a very powerful marketing medium for some businesses.

They can also be an utter disaster if the merchant hasn’t fully thought through his strategy and tactics for handling the rush and converting the maximum number of one-time customers into long-term clients; sources of ongoing repeat and referral business.

This video gives a fascinating insight into the experiences of three business owners.

How Google Benefits from Android, and You Can Too

Thursday, December 8th, 2011

How Free Can Mean Profitable in the Mobile Marketplace

Have you ever wondered why Google has put so much time, money and promotional effort into Android, the smart phone operating system that they give away for free?

Unlike Apple with its iPhone, Google doesn’t sell smart phone hardware, though they will, once their Motorola purchase closes. There is no way they can profit directly from the sale of Android-powered phones. So what’s all the fuss about?

The fuss has to do with the unique relationship we humans have with our smart phones. We love them. We interact with them constantly, texting, surfing, mailing, playing, paying, watching, listening and, occasionally, calling. When we’re not slobbering all over them we’re sure to always keep them close at hand – even when we’re asleep.

From a marketer’s perspective there has never been a medium like the smart phone to communicate your messages through.

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Free Domains, Site Hosting & Google Web Development Tools

Sunday, October 30th, 2011

Virginia Get Your Business OnlineWeb Sites Are Now Free For Virginia Businesses

If you still don’t have web site for your Virginia-based business, today is your lucky day.

Google and a variety of government agencies and trade groups have partnered to give you a free web site, free domain name and one year’s free site hosting.

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