First Customer Factory Google Plus Hangout

Wednesday, March 5th, 2014

Google Plus Hangout LiveI held my first Google Plus Hangout live last night (Tuesday March 4, 2014) at 7:00 pm EST and had a blast!

Watch a recording below

While I ran into a couple of minor technical problems, I am very excited about this powerful communication medium and look forward to producing many more Google+ Hangouts in the future.

In last night’s hangout I presented an overview of my online marketing course, How To Build A Customer Factory For Your Small Business, which is available on Udemy.com, the world’s largest online learning platform.

In the next few hangouts I will go into deeper detail on each section of the course and answer questions from students.

After that the sky is the limit in terms of topics for future hangouts: email marketing, list building, sales and sales management, search engine optimization, mobile marketing, couponing, direct-response marketing, you name it.

(more…)

Getting Your Business On The Front Page of Google This Week

Wednesday, January 16th, 2013

Is Your Business Invisible Online?

Let’s face it, unless they already know your company’s name, local buyers of your product or service can’t possibly find you when they are searching for what you do online. Even if you have a web site.

This is a big problem because thousands of local buyers are searching for immediate solutions to their needs everyday on their computers, smartphones and tablet devices.

They’re not finding you so they’re buying from your competitors, costing you thousands in sales every month.

Here’s what you will learn:

How search engines work.

What you’re actually seeing when looking at search results.

And how Google decides whether your site or your competitor’s site is going to appear on the first page.

Then Frank shows you the difference between what you see on a web page versus what Google sees and how that determines who ends up on page one.

Frank talks about the powerful opportunities available when you focus your search optimization efforts on local buyers.

And he does a number of live search demonstrations which prove his techniques work.

How Google Benefits from Android, and You Can Too

Thursday, December 8th, 2011

How Free Can Mean Profitable in the Mobile Marketplace

Have you ever wondered why Google has put so much time, money and promotional effort into Android, the smart phone operating system that they give away for free?

Unlike Apple with its iPhone, Google doesn’t sell smart phone hardware, though they will, once their Motorola purchase closes. There is no way they can profit directly from the sale of Android-powered phones. So what’s all the fuss about?

The fuss has to do with the unique relationship we humans have with our smart phones. We love them. We interact with them constantly, texting, surfing, mailing, playing, paying, watching, listening and, occasionally, calling. When we’re not slobbering all over them we’re sure to always keep them close at hand – even when we’re asleep.

From a marketer’s perspective there has never been a medium like the smart phone to communicate your messages through.

(more…)

Free Domains, Site Hosting & Google Web Development Tools

Sunday, October 30th, 2011

Virginia Get Your Business OnlineWeb Sites Are Now Free For Virginia Businesses

If you still don’t have web site for your Virginia-based business, today is your lucky day.

Google and a variety of government agencies and trade groups have partnered to give you a free web site, free domain name and one year’s free site hosting.

(more…)