Three Pieces of Mobile Marketing Advice

Monday, June 11th, 2012

Thinking of taking the plunge into Mobile Marketing? Learn at the knees of the pioneers!

Mobile MarketingAs business owners of all stripes and sizes are considering the myriad opportunities and complex challenges of adding mobile to their marketing mix, it’s wise to look at the experience of early pioneers for clues to their success.

In this article written by Jeff Hasen and published on the LuxuryDaily.com web site, we get three specific pieces of advice pulled from Hasen’s recent book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices” , published by Wiley.

The article, like all well-written web articles, is short and to the point, but the message is clear.

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How Google Benefits from Android, and You Can Too

Thursday, December 8th, 2011

How Free Can Mean Profitable in the Mobile Marketplace

Have you ever wondered why Google has put so much time, money and promotional effort into Android, the smart phone operating system that they give away for free?

Unlike Apple with its iPhone, Google doesn’t sell smart phone hardware, though they will, once their Motorola purchase closes. There is no way they can profit directly from the sale of Android-powered phones. So what’s all the fuss about?

The fuss has to do with the unique relationship we humans have with our smart phones. We love them. We interact with them constantly, texting, surfing, mailing, playing, paying, watching, listening and, occasionally, calling. When we’re not slobbering all over them we’re sure to always keep them close at hand – even when we’re asleep.

From a marketer’s perspective there has never been a medium like the smart phone to communicate your messages through.

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Steve Jobs’ 1987 Vision of Computing in 2011

Friday, October 7th, 2011

Computer of the Future (2011) As Conceived by Steve in 1987. Just About Right on the Button!

I found this video on the ThisIsMyNext blog – a site which I highly recommend to those who are into high-tech gadgets.

In the video we see a college professor of the future, circa 2011, organizing his calendar, doing research and communicating with a peer via a fold-out tablet computer with a digital personal assistant who performs much in the same way as Siri, the new software package from Apple that is only available on their new iPhone 4s.

 

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I have no doubt that Steve Jobs played a strong part in the creation of this video.

The man was not only a visionary, he was also an ass-kicking business owner who knew how to make his visions manifest, even if it took 25 years to come to pass and the product was introduced just two days before his death.

Thanks for everything Steve.

Apple’s WWDC 2011: A Watershed for Small Business Owners?

Saturday, June 11th, 2011

Why Apple's WWDC Announcement is Important for Small Business OwnersApple’s WWDC 2011: A Watershed for Small Business Owners?

Every June, Apple holds their World Wide Developers’ Conference in San Francisco. In years past the focus was entirely on their Macintosh personal computer line, the Mac operating system and software being developed for it.

In more recent years the focus has been almost entirely on the iPhone and the apps being developed for it. This year both platforms were featured, as was an interesting melding of the two.

As a long-time Apple customer (1985) and follower of all things related to online marketing and commerce for small business owners, I watched the video of the WWDC Keynote Address with great interest and came away much more impressed than many members of the tech press seem to be.

Unlike many other observers, I believe that this year’s WWDC represents a watershed moment in online interaction and marketing that will impact small business for many years to come.

The primary complaint most mainstream tech reporters have expressed regarding the varied announcements at this year’s WWDC is that none of the “innovations” represented anything new. They were all ideas that had been around for years. Ideas like cloud storage of data, syncing mobile phones over the air, an online PC software marketplace and so forth.

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