Is This Why You’re Not Using Email Marketing?

Thursday, February 14th, 2013

Email Marketing from Constant ContactAlthough I started using and recommending Constant Contact from just about the time they opened their doors in 1995, I know why many people avoid marketing with email – or don’t do as much with it as they should.

And even though email marketing has the highest ROI of virtually any marketing channel (20x higher than direct mail), and is the best way to communicate with up to 500 of your closest friends for the impossibly low price of $15 per month, I understand your hesitation.

I know because I have gotten scores of clients up and running with email marketing over the years.

And Constant Contact knows because they’ve helped their customers face and overcome the same 3 hurdles tens of thousands of times.

The Three Biggest Obstacles Slowing You Down Are: (more…)

Touch Marketing Mastery for Small Business

Friday, January 25th, 2013

This is a presentation on Touch Marketing I gave to a group of owners of Maryland companies doing between $2 million and $10 million in annual revenue.

Touch Marketing is the most effective branding and marketing communication tool for small businesses. In this videotaped seminar I explain what Touch Marketing is, how it works to establish your brand in the minds of your targeted prospects and how to begin using it immediately.

I also give five techniques that Touch Marketing experts use to dramatically improve the effectiveness of their programs.

Touch Marketing Mastery

Getting Your Business On The Front Page of Google This Week

Wednesday, January 16th, 2013

Is Your Business Invisible Online?

Let’s face it, unless they already know your company’s name, local buyers of your product or service can’t possibly find you when they are searching for what you do online. Even if you have a web site.

This is a big problem because thousands of local buyers are searching for immediate solutions to their needs everyday on their computers, smartphones and tablet devices.

They’re not finding you so they’re buying from your competitors, costing you thousands in sales every month.

Here’s what you will learn:

How search engines work.

What you’re actually seeing when looking at search results.

And how Google decides whether your site or your competitor’s site is going to appear on the first page.

Then Frank shows you the difference between what you see on a web page versus what Google sees and how that determines who ends up on page one.

Frank talks about the powerful opportunities available when you focus your search optimization efforts on local buyers.

And he does a number of live search demonstrations which prove his techniques work.

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Please Be My Guest at Patch.com’s Main Street U Summit

Friday, November 2nd, 2012

Frank Felker Selected As Panelist For Alexandria Online Marketing Summit

Main Street U Summit

Click Graphic to Register | Promo Code VIP2012

I’m very pleased to announce that Patch.com has asked me to be a panelist discussing online marketing success for small businesses at their inaugural Main Street U Summit, here in Old Town Alexandria, next Thursday November 7, 2012 from 8:00 a.m. to 12:30 p.m. – and that I can get you into the event at no charge!

Patch.com is a nationwide company with a hyper-local focus. They are basically the online equivalent of the old neighborhood newspaper. From an advertising standpoint, their sole purpose is to connect local consumers with local businesses, which means their business model is directly in alignment with mine.

I have written previously about my positive feelings regarding Patch.com and how I believe every local business should consider adding them to their marketing mix.

In addition to their advertising and content sharing capabilities, Patch.com is also a powerful Local SEO platform. I frequently come across their listings on the front page of local Google search results for a variety of vertical industries.

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In Praise of Rich Harshaw and Monopolize Your Marketplace

Saturday, August 25th, 2012

Harshaw’s Two-Day Workshop for Home Improvement Companies Is A Grand-Slam

Rich Harshaw and Monopolize Your Marketplace

Rich Harshaw

I have just returned from a two-day Monopolize Your Marketplace workshop in Baltimore, Maryland, presented to owners of home improvement companies by Rich Harshaw, creator of the Monopolize Your Marketplace approach to marketing.

Clearly, I am not the owner of a home improvement company, but I have a great deal of personal experience in the industry as I make clear in my first book, The Greatest Job You Never Thought Of.

My client, who is the owner of a home improvement company, felt it was important for both of us to spend two days in Baltimore listening to Rich. I was skeptical of the value of the time investment but agreed to join him. I am so very glad that I did.

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Three Pieces of Mobile Marketing Advice

Monday, June 11th, 2012

Thinking of taking the plunge into Mobile Marketing? Learn at the knees of the pioneers!

Mobile MarketingAs business owners of all stripes and sizes are considering the myriad opportunities and complex challenges of adding mobile to their marketing mix, it’s wise to look at the experience of early pioneers for clues to their success.

In this article written by Jeff Hasen and published on the LuxuryDaily.com web site, we get three specific pieces of advice pulled from Hasen’s recent book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices” , published by Wiley.

The article, like all well-written web articles, is short and to the point, but the message is clear.

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Three Businesses’ Experiences with Groupon

Sunday, January 15th, 2012

Are Daily Deals a Good Idea for My Business?

Daily Deal sites can be a very powerful marketing medium for some businesses.

They can also be an utter disaster if the merchant hasn’t fully thought through his strategy and tactics for handling the rush and converting the maximum number of one-time customers into long-term clients; sources of ongoing repeat and referral business.

This video gives a fascinating insight into the experiences of three business owners.

Free Software Records Skype Conversations

Wednesday, December 14th, 2011

Call Graph Does A Great Job Recording Skype Conversations

I have been searching for quite a long time for a quality piece of software that would allow me to record Skype conversations in high fidelity for the production of interviews on my Radio Free Enterprise podcast.

I’ve tried a number of different solutions including Pamela, but never found what I was really looking for, until I found Call Graph from Scribie.

Call Graph seamlessly records my Skype conversations with very high quality as either .wav or .mp3 files and even separates each of the two people speaking onto their own channel so they can me modified separately.

There is no limit to the length of the recording you capture and Call Graph will work with Skype to Skype, Skype Out, Skype In and Conference Calls.

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How Google Benefits from Android, and You Can Too

Thursday, December 8th, 2011

How Free Can Mean Profitable in the Mobile Marketplace

Have you ever wondered why Google has put so much time, money and promotional effort into Android, the smart phone operating system that they give away for free?

Unlike Apple with its iPhone, Google doesn’t sell smart phone hardware, though they will, once their Motorola purchase closes. There is no way they can profit directly from the sale of Android-powered phones. So what’s all the fuss about?

The fuss has to do with the unique relationship we humans have with our smart phones. We love them. We interact with them constantly, texting, surfing, mailing, playing, paying, watching, listening and, occasionally, calling. When we’re not slobbering all over them we’re sure to always keep them close at hand – even when we’re asleep.

From a marketer’s perspective there has never been a medium like the smart phone to communicate your messages through.

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Steve Jobs’ 1987 Vision of Computing in 2011

Friday, October 7th, 2011

Computer of the Future (2011) As Conceived by Steve in 1987. Just About Right on the Button!

I found this video on the ThisIsMyNext blog – a site which I highly recommend to those who are into high-tech gadgets.

In the video we see a college professor of the future, circa 2011, organizing his calendar, doing research and communicating with a peer via a fold-out tablet computer with a digital personal assistant who performs much in the same way as Siri, the new software package from Apple that is only available on their new iPhone 4s.

 

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I have no doubt that Steve Jobs played a strong part in the creation of this video.

The man was not only a visionary, he was also an ass-kicking business owner who knew how to make his visions manifest, even if it took 25 years to come to pass and the product was introduced just two days before his death.

Thanks for everything Steve.