Introduction to Mobile Marketing for Restaurants

Friday, September 28th, 2012

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Educational Webinar Series: Mobile Marketing Mastery for Restaurants

The video below is the first in a three-webinar series: Mobile Marketing Mastery for Restaurants.

In this first episode, Introduction to Mobile Marketing for Restaurants, Frank Felker, President of The Customer Factory explains:

  • What Mobile Marketing For Restaurants Is
  • What The Big Deal is Surrounding Mobile Marketing
  • What The Benefits Are For Restaurant Owners and Managers
  • What Kinds of Restaurants Are Using It
  • What Kinds of Restaurants Are Not Using It and Why

This video series explains how restaurants are using mobile marketing to grow their average check size, increase visit frequencies and generate new and referral diners.

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You can view the second video in the series, Mobile Marketing Strategies and Tactics for Restaurants by clicking this link.

 

Mobile Marketing Strategies and Tactics for Restaurants

Thursday, September 27th, 2012

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In this second of three educational webinars in the Mobile Mastery for Restaurants Series presented by The Customer Factory, Frank Felker:

Creates a Fictional Restaurant: Mama Sophia’s Pasta Palace

Establishes the Four Cornerstones of Mobile Marketing:

  • Mobile-Optimized Web Site
  • Mobile-Accessible Videos
  • Quick Response (QR) Codes
  • SMS / Text Messaging Platform

Explains How To Get Diners To Opt-In and Stay In

Tells You What Promotions To Send To Whom and How Often

Shows You How To Track Your Results With:

  • Google Analytics
  • YouTube
  • Your POS System
  • Our Text Platform Back Office Reporting

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You can watch the first video in this series, Introduction to Mobile Marketing by clicking this link.

 

Restaurant Mobile Marketing Guaranteed Success System

Wednesday, September 26th, 2012

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VIDEO 3 of 3

The Customer Factory Eliminates Confusion, Risk Surrounding Mobile for Restaurants

We’ve just released the third and final educational video in our three-webinar series Mobile Marketing Mastery for Restaurants.

In this video we outline our Quick Start Success System which is guaranteed to get your restaurant up and running – and making money – with Mobile Marketing in 3 months or less.

The package includes everything you need:

  • Mobile-Optimized Web Site
  • Text Messaging Platform
  • Hosting and Support
  • Keywords and Redirectable QR Codes
  • Live and Recorded Training Resources
  • Posters, Flyers, Table Tents
  • Google Analytics
  • Text Database and Reporting System
  • Mobile Redirect Code
  • And More

Watch the video below and give us a call to get started: 703-348-7390

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Three Pieces of Mobile Marketing Advice

Monday, June 11th, 2012

Thinking of taking the plunge into Mobile Marketing? Learn at the knees of the pioneers!

Mobile MarketingAs business owners of all stripes and sizes are considering the myriad opportunities and complex challenges of adding mobile to their marketing mix, it’s wise to look at the experience of early pioneers for clues to their success.

In this article written by Jeff Hasen and published on the LuxuryDaily.com web site, we get three specific pieces of advice pulled from Hasen’s recent book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices” , published by Wiley.

The article, like all well-written web articles, is short and to the point, but the message is clear.

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Important 2012 Consumer Trends for Restaurants

Monday, February 20th, 2012

In doing some research for an upcoming webinar on Mobile Marketing For Restaurants, I came across this short video from the National Restaurant Association that describes important consumer trends including technology adoption.

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One interesting takeaway: 38%: Percent of adults who said they would be likely to utilize a smartphone app if it was offered by a quickservice restaurant.

How Google Benefits from Android, and You Can Too

Thursday, December 8th, 2011

How Free Can Mean Profitable in the Mobile Marketplace

Have you ever wondered why Google has put so much time, money and promotional effort into Android, the smart phone operating system that they give away for free?

Unlike Apple with its iPhone, Google doesn’t sell smart phone hardware, though they will, once their Motorola purchase closes. There is no way they can profit directly from the sale of Android-powered phones. So what’s all the fuss about?

The fuss has to do with the unique relationship we humans have with our smart phones. We love them. We interact with them constantly, texting, surfing, mailing, playing, paying, watching, listening and, occasionally, calling. When we’re not slobbering all over them we’re sure to always keep them close at hand – even when we’re asleep.

From a marketer’s perspective there has never been a medium like the smart phone to communicate your messages through.

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Apple’s WWDC 2011: A Watershed for Small Business Owners?

Saturday, June 11th, 2011

Why Apple's WWDC Announcement is Important for Small Business OwnersApple’s WWDC 2011: A Watershed for Small Business Owners?

Every June, Apple holds their World Wide Developers’ Conference in San Francisco. In years past the focus was entirely on their Macintosh personal computer line, the Mac operating system and software being developed for it.

In more recent years the focus has been almost entirely on the iPhone and the apps being developed for it. This year both platforms were featured, as was an interesting melding of the two.

As a long-time Apple customer (1985) and follower of all things related to online marketing and commerce for small business owners, I watched the video of the WWDC Keynote Address with great interest and came away much more impressed than many members of the tech press seem to be.

Unlike many other observers, I believe that this year’s WWDC represents a watershed moment in online interaction and marketing that will impact small business for many years to come.

The primary complaint most mainstream tech reporters have expressed regarding the varied announcements at this year’s WWDC is that none of the “innovations” represented anything new. They were all ideas that had been around for years. Ideas like cloud storage of data, syncing mobile phones over the air, an online PC software marketplace and so forth.

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