Coworking Co-Founder Discusses Home-Based Businesses

Thursday, September 29th, 2011

Radio Free EnterpriseIs It Time For Your Home-Based Business To Run Away From Home?

In this excerpt from Radio Free Enterprise you’ll hear from Billy Winburn, Co-Founder of Connect113, a coworking facility in Old Town Alexandria, Virginia.

Billy and I discuss a wide range of topics that should be of interest to any home-based business owner who’s feeling a little cramped by trying to run a home and a business out of the same building. Not only are your kids, pets and spouse driving you crazy with their constant interruptions, you’re also driving them crazy by working so hard to ignore them.

You probably think you can’t afford something like Connect113, but when you look at what you’re already spending everyday and all the benefits you’ll get, you’ll begin to wonder why you haven’t done something like this sooner.

Give a listen and see what you think.

Radio Free Enterprise

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Don’t have Flash? Download the mp3 of this interview by clicking on this link.

 

Can Blippar Make QR Codes Redundant?

Tuesday, May 31st, 2011

Can Blippar make QR codes redundant?

This article on the econsultancy.com blog introduces what may be a more advanced take than QR Codes on the intersection between offline and online marketing.

Blippar offers smart phone-equipped consumers with the opportunity to enjoy and enhanced advertising experience by pointing their phone at a Blippar-enhanced ad.

This video shows the different ways the Blippar experience can manifest itself.

[trafficplayer_youtube_video width=”640″ height=”385″ src=”http://www.youtube.com/embed/d6irc0jwKC8?&autohide=1&autoplay=0&controls=1&hd=1&rel=0&showinfo=0″ ][/trafficplayer_youtube_video]

As outlined in the article / interview, Blippar faces the usual challenge of widespread adoption that any new technology must overcome. In their case, part of that challenge includes persuading large numbers of people to download the requisite app to their phone.

But there are a couple of other significant hurdles that I foresee. For example, while QR Codes are ugly, their presence on a print piece or elsewhere is immediately obvious. How does the consumer know they are seeing an ad that is Blippar-enhanced and is thus signaled that he/she should pull out their smart phone for an enhanced experience?

Also, the applications shown in the demo video will require large budgets and high talent levels to pull off. One thing I like about QR Codes is that they just present simple data or direct the viewer to a landing page which can be easily and/or inexpensively produced, making them more applicable to small and medium-sized businesses of the kind that I support.

Add Patch.com to Your Local Internet Marketing Mix

Thursday, May 19th, 2011

Add Patch.com to Your Local Internet Marketing MixAdd Patch.com to Your Local Internet Marketing Mix

I’ve just returned from an¬†interesting short seminar entitled Optimizing Your Local Online Presence presented by some local Patch.com reps at Connect113 in Old Town Alexandria, Virginia.

I am familiar with local Internet marketing techniques but was only tangentially aware of Patch.com which is kind of like a combination of an old-fashioned local newspaper with a new-fangled online community and business directory.

I’m not going to give a long treatise on the vagaries of Patch.com. Instead I encourage you to do five things:

  1. Spend some time browsing the web site to get a feel for what it’s all about
  2. Become a member of your local Patch in your company’s name
  3. Create or Claim and Optimize your company’s listing on Patch
  4. Subscribe to their daily newsletter
  5. Post comments and reviews in your company’s name

I don’t think your Patch.com listing will be as important or beneficial as say your Google Places listing. But I am convinced that this is a critical local online community that you need to be an active part of.