Introduction to Mobile Marketing for Restaurants

Friday, September 28th, 2012

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VIDEO 1 of 3

Educational Webinar Series: Mobile Marketing Mastery for Restaurants

The video below is the first in a three-webinar series: Mobile Marketing Mastery for Restaurants.

In this first episode, Introduction to Mobile Marketing for Restaurants, Frank Felker, President of The Customer Factory explains:

  • What Mobile Marketing For Restaurants Is
  • What The Big Deal is Surrounding Mobile Marketing
  • What The Benefits Are For Restaurant Owners and Managers
  • What Kinds of Restaurants Are Using It
  • What Kinds of Restaurants Are Not Using It and Why

This video series explains how restaurants are using mobile marketing to grow their average check size, increase visit frequencies and generate new and referral diners.

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You can view the second video in the series, Mobile Marketing Strategies and Tactics for Restaurants by clicking this link.

 

Mobile Marketing Strategies and Tactics for Restaurants

Thursday, September 27th, 2012

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VIDEO 2 of 3

In this second of three educational webinars in the Mobile Mastery for Restaurants Series presented by The Customer Factory, Frank Felker:

Creates a Fictional Restaurant: Mama Sophia’s Pasta Palace

Establishes the Four Cornerstones of Mobile Marketing:

  • Mobile-Optimized Web Site
  • Mobile-Accessible Videos
  • Quick Response (QR) Codes
  • SMS / Text Messaging Platform

Explains How To Get Diners To Opt-In and Stay In

Tells You What Promotions To Send To Whom and How Often

Shows You How To Track Your Results With:

  • Google Analytics
  • YouTube
  • Your POS System
  • Our Text Platform Back Office Reporting

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You can watch the first video in this series, Introduction to Mobile Marketing by clicking this link.

 

Restaurant Mobile Marketing Guaranteed Success System

Wednesday, September 26th, 2012

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VIDEO 3 of 3

The Customer Factory Eliminates Confusion, Risk Surrounding Mobile for Restaurants

We’ve just released the third and final educational video in our three-webinar series Mobile Marketing Mastery for Restaurants.

In this video we outline our Quick Start Success System which is guaranteed to get your restaurant up and running – and making money – with Mobile Marketing in 3 months or less.

The package includes everything you need:

  • Mobile-Optimized Web Site
  • Text Messaging Platform
  • Hosting and Support
  • Keywords and Redirectable QR Codes
  • Live and Recorded Training Resources
  • Posters, Flyers, Table Tents
  • Google Analytics
  • Text Database and Reporting System
  • Mobile Redirect Code
  • And More

Watch the video below and give us a call to get started: 703-348-7390

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Important 2012 Consumer Trends for Restaurants

Monday, February 20th, 2012

In doing some research for an upcoming webinar on Mobile Marketing For Restaurants, I came across this short video from the National Restaurant Association that describes important consumer trends including technology adoption.

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One interesting takeaway: 38%: Percent of adults who said they would be likely to utilize a smartphone app if it was offered by a quickservice restaurant.

Three Businesses’ Experiences with Groupon

Sunday, January 15th, 2012

Are Daily Deals a Good Idea for My Business?

Daily Deal sites can be a very powerful marketing medium for some businesses.

They can also be an utter disaster if the merchant hasn’t fully thought through his strategy and tactics for handling the rush and converting the maximum number of one-time customers into long-term clients; sources of ongoing repeat and referral business.

This video gives a fascinating insight into the experiences of three business owners.