Touch Marketing Mastery for Small Business

Friday, January 25th, 2013

This is a presentation on Touch Marketing I gave to a group of owners of Maryland companies doing between $2 million and $10 million in annual revenue.

Touch Marketing is the most effective branding and marketing communication tool for small businesses. In this videotaped seminar I explain what Touch Marketing is, how it works to establish your brand in the minds of your targeted prospects and how to begin using it immediately.

I also give five techniques that Touch Marketing experts use to dramatically improve the effectiveness of their programs.

Touch Marketing Mastery

Getting Your Business On The Front Page of Google This Week

Wednesday, January 16th, 2013

Is Your Business Invisible Online?

Let’s face it, unless they already know your company’s name, local buyers of your product or service can’t possibly find you when they are searching for what you do online. Even if you have a web site.

This is a big problem because thousands of local buyers are searching for immediate solutions to their needs everyday on their computers, smartphones and tablet devices.

They’re not finding you so they’re buying from your competitors, costing you thousands in sales every month.

Here’s what you will learn:

How search engines work.

What you’re actually seeing when looking at search results.

And how Google decides whether your site or your competitor’s site is going to appear on the first page.

Then Frank shows you the difference between what you see on a web page versus what Google sees and how that determines who ends up on page one.

Frank talks about the powerful opportunities available when you focus your search optimization efforts on local buyers.

And he does a number of live search demonstrations which prove his techniques work.

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Steve Jobs’ 1987 Vision of Computing in 2011

Friday, October 7th, 2011

Computer of the Future (2011) As Conceived by Steve in 1987. Just About Right on the Button!

I found this video on the ThisIsMyNext blog – a site which I highly recommend to those who are into high-tech gadgets.

In the video we see a college professor of the future, circa 2011, organizing his calendar, doing research and communicating with a peer via a fold-out tablet computer with a digital personal assistant who performs much in the same way as Siri, the new software package from Apple that is only available on their new iPhone 4s.

 

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I have no doubt that Steve Jobs played a strong part in the creation of this video.

The man was not only a visionary, he was also an ass-kicking business owner who knew how to make his visions manifest, even if it took 25 years to come to pass and the product was introduced just two days before his death.

Thanks for everything Steve.

Can Web Videos Drive Sales? You Decide.

Saturday, September 24th, 2011

I have been posting video programming on the web since long before You Tube was a gleam in Google’s eye. Why? Because I believe that moving pictures and sound represent the very best way to tell a story.

When You Tube came on the scene they changed the entire game by offering free hosting, removing the question of what file format to post or what download speed to optimize for, and offering the ability for anyone to embed a video on their site without either having to produce it, post it or host it.

If you never had to deal with any of those issues in the pre-You Tube era you don’t understand what a revolution and a revelation You Tube was. Today, from a small business marketing standpoint, the wonder of You Tube is how many people watch it.

The video below describes how one inventor has used You Tube to sell over one million units of his tongue brush. That’s right; tongue brush.

If You Tube can help him sell a million tongue brushes, what might it do for you? Give me a call. I have some ideas for you.

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Can Blippar Make QR Codes Redundant?

Tuesday, May 31st, 2011

Can Blippar make QR codes redundant?

This article on the econsultancy.com blog introduces what may be a more advanced take than QR Codes on the intersection between offline and online marketing.

Blippar offers smart phone-equipped consumers with the opportunity to enjoy and enhanced advertising experience by pointing their phone at a Blippar-enhanced ad.

This video shows the different ways the Blippar experience can manifest itself.

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As outlined in the article / interview, Blippar faces the usual challenge of widespread adoption that any new technology must overcome. In their case, part of that challenge includes persuading large numbers of people to download the requisite app to their phone.

But there are a couple of other significant hurdles that I foresee. For example, while QR Codes are ugly, their presence on a print piece or elsewhere is immediately obvious. How does the consumer know they are seeing an ad that is Blippar-enhanced and is thus signaled that he/she should pull out their smart phone for an enhanced experience?

Also, the applications shown in the demo video will require large budgets and high talent levels to pull off. One thing I like about QR Codes is that they just present simple data or direct the viewer to a landing page which can be easily and/or inexpensively produced, making them more applicable to small and medium-sized businesses of the kind that I support.

The Single Most Important Factor in Writing Good Blog Posts

Sunday, May 29th, 2011

The Single Most Important Factor in Writing Good Blog Posts

The video below is an interview with Cory Doctorow, a successful science fiction writer and popular blogger, in which he shares what he believes is the single most important factor in writing a good blog post – write like a wire reporter. Cory explains very clearly what that means shortly into the video.

At the end of the video he also uses the expression “it’s the attention economy stupid” and recommends that you treat your readers’ attention with respect and not try to fool them into thinking your article is something it is not.

It’s okay if they surf away this time if they’re not interested in this topic. Just let them know very quickly whether this article is right for them and they’ll respect your consideration next time.

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