How Google Benefits from Android, and You Can Too

Thursday, December 8th, 2011

How Free Can Mean Profitable in the Mobile Marketplace

Have you ever wondered why Google has put so much time, money and promotional effort into Android, the smart phone operating system that they give away for free?

Unlike Apple with its iPhone, Google doesn’t sell smart phone hardware, though they will, once their Motorola purchase closes. There is no way they can profit directly from the sale of Android-powered phones. So what’s all the fuss about?

The fuss has to do with the unique relationship we humans have with our smart phones. We love them. We interact with them constantly, texting, surfing, mailing, playing, paying, watching, listening and, occasionally, calling. When we’re not slobbering all over them we’re sure to always keep them close at hand – even when we’re asleep.

From a marketer’s perspective there has never been a medium like the smart phone to communicate your messages through.

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Can Web Videos Drive Sales? You Decide.

Saturday, September 24th, 2011

I have been posting video programming on the web since long before You Tube was a gleam in Google’s eye. Why? Because I believe that moving pictures and sound represent the very best way to tell a story.

When You Tube came on the scene they changed the entire game by offering free hosting, removing the question of what file format to post or what download speed to optimize for, and offering the ability for anyone to embed a video on their site without either having to produce it, post it or host it.

If you never had to deal with any of those issues in the pre-You Tube era you don’t understand what a revolution and a revelation You Tube was. Today, from a small business marketing standpoint, the wonder of You Tube is how many people watch it.

The video below describes how one inventor has used You Tube to sell over one million units of his tongue brush. That’s right; tongue brush.

If You Tube can help him sell a million tongue brushes, what might it do for you? Give me a call. I have some ideas for you.

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