Can Web Videos Drive Sales? You Decide.

Saturday, September 24th, 2011

I have been posting video programming on the web since long before You Tube was a gleam in Google’s eye. Why? Because I believe that moving pictures and sound represent the very best way to tell a story.

When You Tube came on the scene they changed the entire game by offering free hosting, removing the question of what file format to post or what download speed to optimize for, and offering the ability for anyone to embed a video on their site without either having to produce it, post it or host it.

If you never had to deal with any of those issues in the pre-You Tube era you don’t understand what a revolution and a revelation You Tube was. Today, from a small business marketing standpoint, the wonder of You Tube is how many people watch it.

The video below describes how one inventor has used You Tube to sell over one million units of his tongue brush. That’s right; tongue brush.

If You Tube can help him sell a million tongue brushes, what might it do for you? Give me a call. I have some ideas for you.

[trafficplayer_youtube_video width=”640″ height=”385″ src=”http://www.youtube.com/embed/p4tuTi8_z6Q?&autohide=1&autoplay=0&controls=1&hd=1&rel=0&showinfo=0″ ][/trafficplayer_youtube_video]

Is Social Media A Fad?

Wednesday, May 18th, 2011

Is Social Media A Fad?

Over the course of my life and career, I have been witness to a number of technological revolutions. Based on my experience, Social Media cannot be ignored by any business as a critical marketing and brand communication channel. It is here to stay. Until the next thing comes along.

Watch this video and decide for yourself.

[trafficplayer_youtube_video width=”640″ height=”385″ src=”http://www.youtube.com/embed/omSKo1OW6CU?&autohide=1&autoplay=0&controls=1&hd=1&rel=0&showinfo=0″ ][/trafficplayer_youtube_video]

Some interesting statistics from the video:

  • Over 50% of the world’s population is under 30 years old
  • 1 out of 8 married couples met via social media
  • Social Media has surpassed pornography as the #1 activity on the web
  • If Facebook were a country, it would be the third-largest country in the world
  • The fastest growing segment on Facebook is females ages 55-65
  • 25% of the search results about the world’s top 20 brands is user-generated content

“We don’t have a choice on whether we do social media. The question is how well we do it.” Erik Qualman