In Praise of Rich Harshaw and Monopolize Your Marketplace

Saturday, August 25th, 2012

Harshaw’s Two-Day Workshop for Home Improvement Companies Is A Grand-Slam

Rich Harshaw and Monopolize Your Marketplace

Rich Harshaw

I have just returned from a two-day Monopolize Your Marketplace workshop in Baltimore, Maryland, presented to owners of home improvement companies by Rich Harshaw, creator of the Monopolize Your Marketplace approach to marketing.

Clearly, I am not the owner of a home improvement company, but I have a great deal of personal experience in the industry as I make clear in my first book, The Greatest Job You Never Thought Of.

My client, who is the owner of a home improvement company, felt it was important for both of us to spend two days in Baltimore listening to Rich. I was skeptical of the value of the time investment but agreed to join him. I am so very glad that I did.

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Three Pieces of Mobile Marketing Advice

Monday, June 11th, 2012

Thinking of taking the plunge into Mobile Marketing? Learn at the knees of the pioneers!

Mobile MarketingAs business owners of all stripes and sizes are considering the myriad opportunities and complex challenges of adding mobile to their marketing mix, it’s wise to look at the experience of early pioneers for clues to their success.

In this article written by Jeff Hasen and published on the LuxuryDaily.com web site, we get three specific pieces of advice pulled from Hasen’s recent book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices” , published by Wiley.

The article, like all well-written web articles, is short and to the point, but the message is clear.

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Important 2012 Consumer Trends for Restaurants

Monday, February 20th, 2012

In doing some research for an upcoming webinar on Mobile Marketing For Restaurants, I came across this short video from the National Restaurant Association that describes important consumer trends including technology adoption.

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One interesting takeaway: 38%: Percent of adults who said they would be likely to utilize a smartphone app if it was offered by a quickservice restaurant.

Three Businesses’ Experiences with Groupon

Sunday, January 15th, 2012

Are Daily Deals a Good Idea for My Business?

Daily Deal sites can be a very powerful marketing medium for some businesses.

They can also be an utter disaster if the merchant hasn’t fully thought through his strategy and tactics for handling the rush and converting the maximum number of one-time customers into long-term clients; sources of ongoing repeat and referral business.

This video gives a fascinating insight into the experiences of three business owners.

Free Software Records Skype Conversations

Wednesday, December 14th, 2011

Call Graph Does A Great Job Recording Skype Conversations

I have been searching for quite a long time for a quality piece of software that would allow me to record Skype conversations in high fidelity for the production of interviews on my Radio Free Enterprise podcast.

I’ve tried a number of different solutions including Pamela, but never found what I was really looking for, until I found Call Graph from Scribie.

Call Graph seamlessly records my Skype conversations with very high quality as either .wav or .mp3 files and even separates each of the two people speaking onto their own channel so they can me modified separately.

There is no limit to the length of the recording you capture and Call Graph will work with Skype to Skype, Skype Out, Skype In and Conference Calls.

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How Google Benefits from Android, and You Can Too

Thursday, December 8th, 2011

How Free Can Mean Profitable in the Mobile Marketplace

Have you ever wondered why Google has put so much time, money and promotional effort into Android, the smart phone operating system that they give away for free?

Unlike Apple with its iPhone, Google doesn’t sell smart phone hardware, though they will, once their Motorola purchase closes. There is no way they can profit directly from the sale of Android-powered phones. So what’s all the fuss about?

The fuss has to do with the unique relationship we humans have with our smart phones. We love them. We interact with them constantly, texting, surfing, mailing, playing, paying, watching, listening and, occasionally, calling. When we’re not slobbering all over them we’re sure to always keep them close at hand – even when we’re asleep.

From a marketer’s perspective there has never been a medium like the smart phone to communicate your messages through.

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Free Domains, Site Hosting & Google Web Development Tools

Sunday, October 30th, 2011

Virginia Get Your Business OnlineWeb Sites Are Now Free For Virginia Businesses

If you still don’t have web site for your Virginia-based business, today is your lucky day.

Google and a variety of government agencies and trade groups have partnered to give you a free web site, free domain name and one year’s free site hosting.

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SoundCloud: It’s Like YouTube for Audio

Friday, October 28th, 2011

SoundCloudRecord, post and share your own audio files anywhere, anytime.

I’ve just come across SoundCloud and am doing some experimentation. Below is a Radio Free Enterprise interview I did with Billy Winburn of Connect113, as hosted and presented by SoundCloud. I hope you’ll try out the player, give a listen and let me know what you think.

Radio Free Enterprise: Billy Winburn of Connect113 by FrankFelker

There are many interesting features offered by this service but perhaps the most useful is the ability to share your audio on a variety of social networking sites including Facebook and Twitter.

The uses for SoundCloud range from independent musicians posting their songs to podcasts like Radio Free Enterprise to politicians delivering stump speeches. You can record from your PC or smart phone and post directly up to their servers quickly, easily and at no charge.

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The Entrepreneur as Salesman: How to Become Your Own Top Producer

Friday, October 21st, 2011

The Greatest Job You Never Thought Of - On Amazon.comEvery business owner can benefit from a strong set of sales skills but very few have them.

In this workshop I combine my 30+ years as an entrepreneur and sales professional to teach business owners how to think, act and close like a professional salesperson.

Drawing from lessons outlined in my 2004 book, The Greatest Job You Never Thought Of, I explain how, in spite of my many years as the owner of a successful business, I never really learned what sales was all about until I was forced to succeed as a commission-only salesman for a home improvement company.

That company provided extensive sales training and showed me how a sales-focused organization operates. They also gave me the opportunity to earn as much as $20,000 per month if I was willing to work for it.

In this workshop I dispel some myths and communicate some truths about sales while also sharing real, actionable information that any business owner can use to increase their company’s sales almost immediately.

I first presented this workshop yesterday at Connect113 in Old Town Alexandria, Virginia, where it was very well received. If you’d like to have me present it to your business group, please give me a call at 703-348-7390.

Steve Jobs’ 1987 Vision of Computing in 2011

Friday, October 7th, 2011

Computer of the Future (2011) As Conceived by Steve in 1987. Just About Right on the Button!

I found this video on the ThisIsMyNext blog – a site which I highly recommend to those who are into high-tech gadgets.

In the video we see a college professor of the future, circa 2011, organizing his calendar, doing research and communicating with a peer via a fold-out tablet computer with a digital personal assistant who performs much in the same way as Siri, the new software package from Apple that is only available on their new iPhone 4s.

 

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I have no doubt that Steve Jobs played a strong part in the creation of this video.

The man was not only a visionary, he was also an ass-kicking business owner who knew how to make his visions manifest, even if it took 25 years to come to pass and the product was introduced just two days before his death.

Thanks for everything Steve.