The Single Most Important Factor in Writing Good Blog Posts


The Single Most Important Factor in Writing Good Blog Posts

The video below is an interview with Cory Doctorow, a successful science fiction writer and popular blogger, in which he shares what he believes is the single most important factor in writing a good blog post – write like a wire reporter. Cory explains very clearly what that means shortly into the video.

At the end of the video he also uses the expression “it’s the attention economy stupid” and recommends that you treat your readers’ attention with respect and not try to fool them into thinking your article is something it is not.

It’s okay if they surf away this time if they’re not interested in this topic. Just let them know very quickly whether this article is right for them and they’ll respect your consideration next time.

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Here at The Customer Factory we’ve been blogging and podcasting – and reaping the benefits thereof on search engines – for many, many years.

Along the way we’ve learned a trick or two about what makes for compelling blog content that readers will want to share and search engines will want to present on results pages. We thought Cory’s advice was excellent. What’s your take?

About This Author 

Frank Felker's 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where he raised over $3 million in seed and early stage venture capital.

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