Three Pieces of Mobile Marketing Advice

Thinking of taking the plunge into Mobile Marketing? Learn at the knees of the pioneers!

Mobile MarketingAs business owners of all stripes and sizes are considering the myriad opportunities and complex challenges of adding mobile to their marketing mix, it’s wise to look at the experience of early pioneers for clues to their success.

In this article written by Jeff Hasen and published on the web site, we get three specific pieces of advice pulled from Hasen’s recent book, “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices” , published by Wiley.

The article, like all well-written web articles, is short and to the point, but the message is clear.

Start your mobile marketing plan right now, as soon as possible, even if you’re not sure what you’re doing or how you’ll tell if it’s working.

Mobile Marketing is not some wave of the future. It is here now and you need to be a part of it. Now!

Here are Hasen’s three pieces of Mobile Marketing advice in a nutshell:

  1. Be Brave
  2. Use Mobile Measurement Tools Even If They Are Not Perfect
  3. Do Not Bet It All On Mobile

Hasen and his interview subjects speak from experience. Read the article and buy the book!


About This Author 

Frank Felker's 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where he raised over $3 million in seed and early stage venture capital.

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