Once I Realized The Truth, It changed Everything About How I Used Facebook
Contrary to popular belief doc, Facebook is not a social media platform. The number of likes on your facebook page or the people who leave comments on your posts do little to nothing to get you to reach more new patients and drive them into the office for care.
It used to be, in its early days, that you created a post on facebook and maybe 800 people saw your post. It would push it out to the masses and anyone its algorithms thought would benefit from reading what you wrote. Now its completely different.
You’d be lucky to have 8 people see your posts and there is a fundamental reason why. Facebook is at its heart, a marketing platform. It uses its social media aspect of it to attract people together and collect data so that advertisers can specifically target those people for products and services.
It may have been a social media platform when it started but once they realized people would pay to communicate specifically to certain groups of people it shifted.
But what does this mean for your practice?
Well, first if you are using Facebook as a social media platform and hoping to get new patients you’re going about it all wrong. You have to look at facebook as paid advertising platform if you really want to get in front of people and attract qualified new patients for care.
Facebook advertising might sound a bit intimidating at first but I assure you it is well worth the effort. Imagine for $20/day you could reach 1000 people who match the exact profile of your ideal patient. If you treat facebook as an advertising platform then you can really start to predict your ROI. An ad works great, you up the budget a bit and now reach 3,000 people. You can stably grow and manage your flow of new patients just like that.
It takes time to learn the ins and outs of Facebook marketing for your practice. But that is why I took all the information I’ve learned to attract qualified new patients for my clients and wrote down all the key points you will need to run a successful Facebook new patient marketing campaign.
In my e-book, Chiropractors: 16 Rules for Facebook Marketing Success, you will learn the exact points that I have found that create successful new patient marketing campaigns on Facebook. It’s free and its my way of helping docs learn how to use Facebook to market their practice.
Download the E-Book Below
Chiropractors: 16 Rules for Facebook Marketing Success
John Nesbit's executive summary of how to run successful Facebook ads for chiropractic offices that attract qualified new patients.