16 Rules – Chapter 6: Don’t Send Clicks To Your Website

The data proves it. If you’re sending paid clickers from your new patient marketing directly to your website you are losing 41% or more of the results.


Why? Your website’s gorgeous and represents you well. How could this be true?

It’s because people are people.

The way to fix it is with a properly formatted and disciplined landing page.

In this video, I explain the difference.

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