It’s been said that only 10% of the population will go to a chiropractor. That number hasn’t improved since 1996, despite all kinds of patient education and celebrity endorsements, and various other attempts to make a dent in this.Over at Summus, the observation has been made that the clinics that are implementing their laser technology

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Million Dollar Practices Rely on Quality StaffYour staff are the backbone of a good organization. From the front desk person who sets the tone for your entire office to chiropractic assistants working directly with the patients and to even your billing person each one plays a huge role in the effectiveness of your practice.The Doctor’s

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War, economic strife, gossip, political division… If you turn on the news for even a moment, you are bombarded with negativity. The news is, by design, emotional and divisive. It makes the world seem turbulent and, quite frankly, doomed.   Unfortunately, it happens that sometimes the news hits a little too close to home and

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How to Build a Practice that Consistently gets $100,000 / Month Most chiropractors try to cast a wide net for the conditions that they treat. And why wouldn’t they? Chiropractic care and its related subjects (such as nutrition, etc.) are certainly more than capable of addressing so many of today’s health issues. Unfortunately, the common

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How Techno-Babble Can Hurt Your Marketing Alright, so you bought a new laser or a new decompression machine for your practice that is going to revolutionize the way you see patients, speeding up their care and allowing you to help more people. You were told that the Decomp-O-Matic 5000 is far superior to the 4000

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     Recommended Resources Facebook Ads That Attract Qualified New Patients The complete practice owner’s guide to running Facebook ads that won’t land you in Facebook jail. These are the same procedures my staff use to create consistent marketing results for our clients. Click Here to Download

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