In the first episode of our new podcast, I bring Merle Stepler and Johnny Nesbit to discuss what can get your Facebook page banned. Over the last 11 years, we have seen a lot of changes on Facebook, and we’ve learned many things about how to work with Facebook and what not to do. Join us for a listen and hear our stories of working with Facebook.
I recently recorded a video sharing my advice for growing a healthcare practice without relying solely on referrals. While having a stellar reputation and delighted patients is crucial, it is very difficult to scale a business on word-of-mouth alone. In this video, I explain:
I share my framework for blending exceptional patient care with savvy marketing techniques to drive sustainable growth. This video provides actionable tips to take control of your practice’s future and avoid the feast-or-famine cycles common with referral-based growth.
As a healthcare practice owner, you know that every new patient inquiry represents a precious opportunity to grow your business. I recently recorded a video sharing my proven approach to maximizing results from each of these leads. After watching, you’ll be equipped to implement systems that track every step of your new patient onboarding process. This allows you to identify what’s working and what’s not, and make incremental improvements over time.
In this video, I cover:
The video provides an actionable framework to ensure each marketing dollar and new lead is optimized to drive growth for your practice.
As a business owner, it can be tempting to constantly test new marketing tactics. But I recently covered why consistency is key when you find something that works. In my video, I explain why abruptly changing your marketing channel once you have traction can completely derail your momentum.
Key takeaways:
The video provides valuable perspective on maximizing your marketing ROI by leveraging what’s working rather than starting over from scratch.
We’ve all tried it, moving from one new patient marketing company to the next on the promise of some new way to get around Facebook’s algorithm when promoting certain types of ads. Whether it be stem cell and regenerative medicine, erectile dysfunction, or an amazing new supplement that can really help people lose that excess weight. Everything you’ve tried to promote on social media just doesn’t seem to work and ads are getting more expensive.
Flash forward a month later and you’re angry with your marketing company and already looking for a new one to do your advertising.
But what you are probably not aware of is how those “tricks” to get around Facebook’s algorithm can follow your practice’s page even to your new marketer and seep into your personal Facebook page driving your future marketing costs up!
In Today’s 5 Mins on the Factory Floor – John Nesbit and Merle Stepler go over the most common bad marketer “tricks” that can screw up your future marketing & how to maintain good standing with Facebook to ensure your ads are not flagged. Watch the video above and note down any points that may be out.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
Alright, so you bought a new laser or a new decompression machine for your practice that is going to revolutionize the way you see patients, speeding up their care and allowing you to help more people. You were told that the Decomp-O-Matic 5000 is far superior to the 4000 model and it’s true! This may very well be the greatest thing since sliced bread to you doc.
The company you bought it from even gives you a marketing packet for your new machine, pamphlets to hand out to your patients, ads you can run, coffee mugs with their logo on them, schematics, charts, case studies… You are ready to get new patients in!
But a month after running those ads and handing out those pamphlets, you have no new patients in the door that asked about it. Not one person has come to see the glorious new Decomp-O-Matic 5000. Why?
Your colleagues like it. The case studies are sound. You even treated Mrs. Smith, your most loyal patient on it and it helped her walk again.
Your problem is not that the treatment doesn’t work or that people don’t believe it. Your problem is that you’re not speaking in terms your new patients can understand in your marketing. You are suffering from techno-babble.
Techno-babble, is the explaining of something filled with unfamiliar terms and complex vocabulary, and it can confuse and alienate your potential new patients. All the technical terms, the charts, the graphs, the pamphlets, even the ads they give you to run all talk about the machine.
When all people are looking for is, “will it help my low back pain?”
We have isolated the exact reasons why so many doctors use this, why this is detrimental to your practice’s success, and what to do instead. In the video below, John Nesbit and Merle Stepler discuss the technobabble syndrome seen in marketing and more importantly what patients will respond to in your marketing.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
I just reviewed some research we conducted on dozens of practice owners. The surprising result was in the difference between the big practices and the small ones. It has nothing to do with marketing, location, or staffing. It has everything to do with what the owner says drives them.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
On a beautiful sunny afternoon 19 years ago, two young men graduated from the same chiropractic college.
Both had been above-average students. Both were personable. By all accounts, both seemed equally likely to be successful. They shared the same ambitions of opening their own practices and start changing people’s lives.
Recently, these two former classmates met up again at a convention.
They were still very much alike. Both were happily married. Both had three children. And both had indeed gone on to open their practices in similar-type suburban areas offering many of the same treatment modalities.
But there was a difference. One was struggling financially due to not seeing enough new patients. He was worried constantly about the gaping holes in his schedule and an inability to predict his income. He had been “burned” by a series of advertising agencies who had over-promised and under-delivered, leaving him somewhat jaded.
Conversely, the other practice owner had just celebrated his second location reaching the million-dollar yearly revenue level with an eye toward opening a third office across town. He had just returned from a month-long vacation with his family.
Have you ever wondered, as have I, what causes this kind of vast difference in people’s lives? Given similar potential and opportunity, why does one practice owner succeed where another struggles?
A dispassionate view reveals that the difference is not in technical skill or luck, but rather in being able to create a consistent flow of qualified new patients into the practice.
That’s where fortunes are made.
While the successful practice owner had experienced his own marketing failures initially, the marketing partner he finally kept had been recommended by his successful mentor. Over the previous four years, they had been a godsend. They were consistently delivering more than enough qualified new patients to keep his associates busy and ensure his offices prosper.
The struggling practice owner never connected with a reliable marketing partner that could supply him with the new patients he needed – and that deficiency grew over time and ultimately made all the difference.
Just like with chiropractic, marketing and advertising work when applied expertly by skilled practitioners. However, because there is no licensing or regulation of marketing agencies, there is a wide range of skills and integrity in the vendors that knock at your door. It is nearly impossible to judge the posers from the producers from what they say about themselves. Reviews from strangers are suspect as the full context is rarely given. They may have completely different practices and philosophies, or it may be the agency owner’s uncle.
So how does a savvy practitioner choose a winning marketing agency?
Simple. It’s direct recommendations from other successful practice owners.
As they say “the proof of the pudding is in the eating” – and that is the only criteria you should judge. Did they work for someone else you know? If the agency did great for three other offices then they will likely do well for you.
If an agency just churns through their clients – or worse – they demand you sign a lock-in contract, then run. Lock-in contracts are the biggest admission that the agency can’t keep their clients.
To summarize, the best way to guarantee practice prosperity is to have a marketing partner that delivers a consistent flow of qualified new patients month after month. The best way to find that marketing partner is through recommendations from practice owners you know and respect.
The right consultant to put you on the path to growth and prosperity. But the wrong one can leave you impoverished and trying to fix the damage that was done. Here are 5 insights on how to choose a good one.
Tips:
1. Always do independent research
Some consultants are far better salespeople than they are at delivering what they promise. Testimonials will be hand-picked. Ask your network of colleagues about them, do some digging. This person is going to do surgery at your practice and you need to make sure they’ve not killed 10 of their last 20 patients.
2. Choose a Consultant that has “been there, done that”
The best practice consultants have literally done it themselves before. They understand the challenges you’re facing and have overcome those challenges themselves personally.
3. Avoid glib or shallow advice.
To spot a bad consultant, look for those who make quick, unobserved changes or focus on trivial aspects instead of addressing the core issues. These consultants may try to prove their worth by making unnecessary changes and exaggerating their importance.
4. Demand measurable impact.
A good consultant will continuously improve your business as they implement changes. They should make a measurable impact, such as increasing revenue or improving service delivery. it’s something that should be objectively measurable on a statistical graph or a spreadsheet.
5. Don’t commit until you know you got a good one.
Refuse to sign long-term contracts or give hefty upfront retainers until you know you’ve got a consultant who is a good fit for you and your practice. Reputable consultants know that trust is a big issue and will offer you introductory programs, seminars, and other ways to try before you buy.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
Find out more at:
The number one place that new patients are turned away is that your front desk via phone. So much depends on the quality of how that first call is handled that I can make or break your yearly growth.
Monitoring your front desk staff’s handling of new patient inquiry calls can be critical to your practice’s success.
Regularly reviewing recordings of these calls, when legal and with the proper permissions, can provide valuable insights into how well your staff implements their training and interacts with potential patients.
An anecdote involving a healthcare professional illustrates the importance of this approach:
The practice owner had recently hired an expensive ($17,000) consultant to train their front desk staff on the latest techniques and scripts.
The training seemed successful, as the staff performed well in role-playing scenarios, and the practice experienced a slight increase in new patient schedules and show-up rates.
The practice owner believed their staff was handling calls well, as they had observed them in person.
However, when they reviewed several random recorded calls the next week, they discovered that the staff’s performance was not always as good as it had appeared.
In one instance, a potential patient called to inquire about a weight loss program for herself and her husband.
The front desk staff put her on hold for three minutes(!), ultimately causing her to hang up and resulting in the loss of two new patients who were ready to start the program.
This example highlights the importance of regularly checking your staff’s performance when they are unaware they are being observed.
It’s a business reality. If you monitor it, you can manage it – and If you manage it, it will improve.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.
Find out more at: