A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?
In today’s video, I show you the difference between shotgun & laser marketing and which produces the most new patients when marketing on Facebook.
The idea of building a better mousetrap and having the world beat a path to your door is a myth. There are so many great practitioners who get tremendous life-changing results for their patients but who still struggle in obscurity and have trouble growing their practice. Great service is just one part of the formula for consistent business success.
Let me reveal the full formula that works every time.
John Nesbit welcomes Quentin Terpstra from the Business Academy, a renowned training organization for healthcare professionals, especially chiropractors. Quentin shares his expertise and experience working with chiropractors and various healthcare practices.
This video promises insightful discussions on healthcare practices, making it a must-watch for healthcare professionals seeking valuable knowledge and alternative perspectives.
On a beautiful sunny afternoon 19 years ago, two young men graduated from the same chiropractic college.
Both had been above-average students. Both were personable. By all accounts, both seemed equally likely to be successful. They shared the same ambitions of opening their own practices and start changing people’s lives.
Recently, these two former classmates met up again at a convention.
They were still very much alike. Both were happily married. Both had three children. And both had indeed gone on to open their practices in similar-type suburban areas offering many of the same treatment modalities.
But there was a difference. One was struggling financially due to not seeing enough new patients. He was worried constantly about the gaping holes in his schedule and an inability to predict his income. He had been “burned” by a series of advertising agencies who had over-promised and under-delivered, leaving him somewhat jaded.
Conversely, the other practice owner had just celebrated his second location reaching the million-dollar yearly revenue level with an eye toward opening a third office across town. He had just returned from a month-long vacation with his family.
Have you ever wondered, as have I, what causes this kind of vast difference in people’s lives? Given similar potential and opportunity, why does one practice owner succeed where another struggles?
A dispassionate view reveals that the difference is not in technical skill or luck, but rather in being able to create a consistent flow of qualified new patients into the practice.
That’s where fortunes are made.
While the successful practice owner had experienced his own marketing failures initially, the marketing partner he finally kept had been recommended by his successful mentor. Over the previous four years, they had been a godsend. They were consistently delivering more than enough qualified new patients to keep his associates busy and ensure his offices prosper.
The struggling practice owner never connected with a reliable marketing partner that could supply him with the new patients he needed – and that deficiency grew over time and ultimately made all the difference.
Just like with chiropractic, marketing and advertising work when applied expertly by skilled practitioners. However, because there is no licensing or regulation of marketing agencies, there is a wide range of skills and integrity in the vendors that knock at your door. It is nearly impossible to judge the posers from the producers from what they say about themselves. Reviews from strangers are suspect as the full context is rarely given. They may have completely different practices and philosophies, or it may be the agency owner’s uncle.
So how does a savvy practitioner choose a winning marketing agency?
Simple. It’s direct recommendations from other successful practice owners.
As they say “the proof of the pudding is in the eating” – and that is the only criteria you should judge. Did they work for someone else you know? If the agency did great for three other offices then they will likely do well for you.
If an agency just churns through their clients – or worse – they demand you sign a lock-in contract, then run. Lock-in contracts are the biggest admission that the agency can’t keep their clients.
To summarize, the best way to guarantee practice prosperity is to have a marketing partner that delivers a consistent flow of qualified new patients month after month. The best way to find that marketing partner is through recommendations from practice owners you know and respect.
In this video, John Nesbit introduces Dr. Heather Lambert who has achieved remarkable success as a chiropractor and business owner.
She shares her experiences of building a thriving chiropractic practice, including having multiple locations, integrating medical services, and achieving significant revenue.
Dr. Lambert emphasizes the importance of learning from failure, seeking guidance from mentors, and not reinventing the wheel.
The video offers valuable insights and inspiration for chiropractors and business owners looking to enhance their practices and find success.
I did not start The Customer Factory by plan.
I came to this entire industry by “chance” and now have a purpose to help make it the model of American healthcare.
Here’s the never-before-told backstory of The Customer Factory.
You may not have heard of the Market Domination Engine before, but it’s responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are coming from.
If you’ve been frustrated or disappointed by past marketing failures, this is something new.
The video is a little longer than usual as some key concepts have to be grasped to understand why this works like it does, but the proof is in the year-over-year revenue growth practice owners are reporting from it.
Welcome to an exciting new show where we dive into intriguing topics that go beyond the usual discussions. In this episode, we explore the concept of increasing profit without having to make more money. We have a special guest speaker, Abby Winteregg, who is an expert in Profit First—a cash management system designed to help businesses improve profitability.
About Abby:
Abby Winteregg, from Matterhorn Business Development, introduces us to the Profit First system. Growing up in a family deeply involved in business consulting, Abby gained extensive knowledge and experience in finance. Leveraging her background and expertise, she specializes in implementing Profit First strategies for businesses and practices. The system is based on the book “Profit First” by Mike Malowitz and focuses on effectively managing cash flow to increase profitability.
In this video, John Nesbit, CEO and founder of the Customer Factory will give you a quick rundown of what makes us different as a company.
Watch now!
The right consultant to put you on the path to growth and prosperity. But the wrong one can leave you impoverished and trying to fix the damage that was done. Here are 5 insights on how to choose a good one.
Tips:
1. Always do independent research
Some consultants are far better salespeople than they are at delivering what they promise. Testimonials will be hand-picked. Ask your network of colleagues about them, do some digging. This person is going to do surgery at your practice and you need to make sure they’ve not killed 10 of their last 20 patients.
2. Choose a Consultant that has “been there, done that”
The best practice consultants have literally done it themselves before. They understand the challenges you’re facing and have overcome those challenges themselves personally.
3. Avoid glib or shallow advice.
To spot a bad consultant, look for those who make quick, unobserved changes or focus on trivial aspects instead of addressing the core issues. These consultants may try to prove their worth by making unnecessary changes and exaggerating their importance.
4. Demand measurable impact.
A good consultant will continuously improve your business as they implement changes. They should make a measurable impact, such as increasing revenue or improving service delivery. it’s something that should be objectively measurable on a statistical graph or a spreadsheet.
5. Don’t commit until you know you got a good one.
Refuse to sign long-term contracts or give hefty upfront retainers until you know you’ve got a consultant who is a good fit for you and your practice. Reputable consultants know that trust is a big issue and will offer you introductory programs, seminars, and other ways to try before you buy.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
To save time, many practitioners choose to partner with my agency, The Customer Factory.
To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.
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