I’m sorry. The idea of building a better mousetrap and having the world beat a path to your door is a myth. There are so many great practitioners who get tremendous life-changing results for their patients but who still struggle in obscurity and have trouble growing their practice. Great service is just one part of

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If you’re pushing hard to grow your practice and it’s not working, someone might actually be pushing back just as hard. In this video, I show you who your “sales prevention department” might be and how to smoke them out. This is something many practice owners will find hard to look at honestly.Recommended ResourcesHiring Your

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I just reviewed some research we conducted on dozens of practice owners. The surprising result was in the difference between the big practices and the small ones. It has nothing to do with marketing, location, or staffing. It has everything to do with what the owner says drives them.Recommended ResourcesThe Million Dollar Practice New Patient

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Automating marketing and other patient messaging is a wonderful new technology. However, like any technology, it can get misused or overused and end up doing more harm than you realize.   In this video, I explore the mistakes that some practice owners make when they inadvertently dehumanize their healthcare practice. Take a quick inventory and

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It’s been said that only 10% of the population will go to a chiropractor. That number hasn’t improved since 1996, despite all kinds of patient education and celebrity endorsements, and various other attempts to make a dent in this.Over at Summus, the observation has been made that the clinics that are implementing their laser technology

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Million Dollar Practices Rely on Quality StaffYour staff are the backbone of a good organization. From the front desk person who sets the tone for your entire office to chiropractic assistants working directly with the patients and to even your billing person each one plays a huge role in the effectiveness of your practice.The Doctor’s

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