{"id":1420,"date":"2025-05-06T17:02:30","date_gmt":"2025-05-06T17:02:30","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=1420"},"modified":"2025-05-06T17:02:30","modified_gmt":"2025-05-06T17:02:30","slug":"a-darker-color-works-better-in-marketing","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/a-darker-color-works-better-in-marketing\/","title":{"rendered":"A Darker Color Works Better in Marketing"},"content":{"rendered":"<p data-end=\"361\" data-start=\"234\">Most business owners spend time perfecting their product or service\u2014but overlook one surprisingly powerful detail: <strong data-end=\"359\" data-start=\"349\">color.<\/strong><\/p><p data-end=\"530\" data-start=\"363\">A recent experiment tested this using shampoo bottles\u2014same product, same price, just different color packaging. The results? Let\u2019s just say, they weren\u2019t even close.<\/p><p data-end=\"633\" data-start=\"532\">Customers didn\u2019t just buy more based on the color\u2014they <em data-end=\"593\" data-start=\"587\">felt<\/em> differently about the product itself.<\/p><p data-end=\"794\" data-start=\"635\">And no, we\u2019re not talking about bright vs. boring here. We\u2019re talking about how color affects <strong data-end=\"761\" data-start=\"729\">trust, perception, and sales<\/strong>\u2014whether you realize it or not.<\/p><p data-end=\"877\" data-start=\"796\">So, which color performed better?<\/p><p data-end=\"877\" data-start=\"796\">Watch the video to find out.<\/p><p><\/p><p><\/p><p data-start=\"162\" data-end=\"216\">\u00a0<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Most business owners spend time perfecting their product or service\u2014but overlook one surprisingly powerful detail: color. A recent experiment tested this using shampoo bottles\u2014same product, same price, just different color packaging. The results? Let\u2019s just say, they weren\u2019t even close. Customers didn\u2019t just buy more based on the color\u2014they felt differently about the product itself. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=1420"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/1428"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=1420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=1420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}