Your new patient ads may have the right offer, the right images, the right headline, and even the right ad copy and still fail all because you’re not aware of this one simple rule that professional marketing companies and top practice owners all know and follow.<\/p>\n\n\n\n
Long ago the simplest and only way to geo-target a new patient ad was by drawing a radius bubble around the practice. Typically 10 or 20 miles.<\/p>\n\n\n\n
While seemingly intuitive, this strategy was terribly wasteful owing to the reality that traffic patterns and city layouts don’t adhere to perfect circles. So typically an advertiser using the \u201cbubble method\u201d would be wasting a very significant portion of their ad budget on people who are not likely to respond. And wasted money is lost money.<\/strong><\/p>\n\n\n\n Along with this were the all-too-common errors of being either overly aggressive (targeting too wide an area) or not aggressive enough (too small an area) and missing out on easy-to-get patients.<\/p>\n\n\n\n