Facebook and Instagram, although both platforms are owned by the same company and have an integrated ad system, they function very differently when it comes to new patient acquisition.<\/p>\n\n\n\n
Both platforms have sizeable user bases and allow a practice owner to target just the people who are most likely to become new patients.
Just because Instagram has a younger average demographic doesn’t change the fact that you can target only the older people who are using it.<\/p>\n\n\n\n
Comparing the two, Facebook<\/strong> is more effective at providing a consistent flow of new patient requests, reaching a larger audience, and maintaining that flow over time. It is the workhorse of a successful new patient campaign.<\/p>\n\n\n\n