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Think about your website.<\/span><\/p> You might love it.<\/span><\/span>You might hate it.<\/span><\/span>But the truth is, people are visiting it.<\/span><\/p> Dozens, maybe hundreds, even thousands.<\/span><\/p> But here\u2019s the weird part \u2014<\/span><\/span>You might get 100 people to visit,<\/span><\/span>And only one or two actually call.<\/span><\/p> What happened to the rest?<\/span><\/p> They were interested.<\/span><\/p> Otherwise, why would they have gone to your site?<\/span><\/p> But they left.<\/span><\/span>And now they\u2019re gone.<\/span><\/p> It can feel helpless, knowing that 98% of your visitors bounce into the night, never to be seen again.<\/span><\/p> But what if they\u2019re not gone forever?<\/span><\/p> There\u2019s a simple tech called remarketing or retargeting.<\/span><\/p> Here\u2019s how it works:<\/span><\/p> You install a little tracking pixel on your website.<\/span><\/p> Now, when someone visits, they get tagged with a code \u2014 like a digital name tag.<\/span><\/span>So even if they leave without calling you, you can still stay in front of them.<\/span><\/p> Your ads can follow them on Facebook, Instagram, and other sites.<\/span><\/p> Why does this matter?<\/span><\/p> Because sometimes they <\/span>meant<\/span> to call.<\/span><\/span>But life got in the way.<\/span><\/p> Phone rang.<\/span><\/span>Kids interrupted.<\/span><\/span>Boss walked in.<\/span><\/p> Now you can circle back.<\/span><\/span>Stay visible.<\/span><\/span>And catch them when the timing is better.<\/span><\/p> To do this, contact your website person and ask them to install a Facebook tracking pixel.<\/span><\/p> Then go to business.facebook.com and connect that pixel to an ad campaign.<\/span><\/p> Yes, there\u2019s a learning curve.<\/span><\/span>But the payoff is huge.<\/span><\/p> You can turn lost website traffic into real, paying customers<\/span><\/span>Without changing anything on your actual site.<\/span><\/p> This tactic is just one piece of something I\u2019ve been working on called Social Publicity.<\/span><\/p>