 
{"id":1662,"date":"2025-08-19T16:50:41","date_gmt":"2025-08-19T16:50:41","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=1662"},"modified":"2025-08-19T16:50:41","modified_gmt":"2025-08-19T16:50:41","slug":"how-much-to-spend-on-your-marketing","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/how-much-to-spend-on-your-marketing\/","title":{"rendered":"How Much to Spend On Your Marketing"},"content":{"rendered":"<p data-end=\"234\" data-start=\"160\">If you\u2019re a small business owner, this question probably keeps popping up:<\/p><blockquote data-end=\"288\" data-start=\"236\"><p data-end=\"288\" data-start=\"238\" style=\"\"><em data-end=\"288\" data-start=\"238\">\u201cHow much should I actually spend on marketing?\u201d<\/em><\/p><\/blockquote><p data-end=\"422\" data-start=\"290\" style=\"\">There\u2019s no shortage of advice out there \u2014 formulas, percentages, lifetime value calculations \u2014 but most of it ignores one key thing:<\/p><p data-end=\"547\" data-start=\"424\"><strong data-end=\"436\" data-start=\"424\">Reality.<\/strong>You&#8217;re the one signing the checks. And if your marketing budget is keeping you up at night, something\u2019s off.<\/p><p data-end=\"691\" data-start=\"549\">In this video, I\u2019ll show you a smarter, stress-free way to decide what to spend \u2014 and why <strong data-end=\"659\" data-start=\"639\">Social Publicity<\/strong> is usually the best first move.<\/p><p data-end=\"511\" data-start=\"413\">After watching, if you&#8217;re still worried about your ad budget,<\/p><p data-end=\"281\" data-start=\"185\">We\u2019ll show you our inexpensive, efficient strategy to getting small businesses consistent customers.<\/p><p><em>In over a decade since it&#8217;s creation, The Customer Factory has served over 100 different local businesses across the United States of America.<\/em><\/p><span><img decoding=\"async\" alt=\"\" data-id=\"1476\" width=\"227\" data-init-width=\"500\" height=\"227\" data-init-height=\"500\" title=\"Alauria-Bubble\" src=\"\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2025\/05\/Alauria-Bubble.png\" data-width=\"227\" data-height=\"227\" style=\"aspect-ratio: auto 500 \/ 500;\" loading=\"lazy\"><\/span><h3 style=\"\">Jimmy Alauria<\/h3><h3 style=\"\">3A Automotive &amp; Diesel<\/h3><p data-end=\"281\" data-start=\"185\" style=\"\"><strong>\u201cWith [The Customer Factory] people are ready to buy. They trust us. They&#8217;ve already done their research, they&#8217;ve seen us enough and so, we&#8217;re seeing people just show up.\u201d<\/strong><\/p><p><\/p><p><\/p><p data-start=\"162\" data-end=\"216\">\u00a0<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small business owner, this question probably keeps popping up: \u201cHow much should I actually spend on marketing?\u201d There\u2019s no shortage of advice out&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,39],"tags":[],"class_list":["post-1662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much to Spend On Your Marketing - The Customer Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecustomerfactory.com\/blog\/how-much-to-spend-on-your-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much to Spend On Your Marketing - The Customer Factory\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a small business owner, this question probably keeps popping up: \u201cHow much should I actually spend on marketing?\u201d There\u2019s no shortage of advice out&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecustomerfactory.com\/blog\/how-much-to-spend-on-your-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Customer Factory\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T16:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2025\/08\/How-Much-Should-I-Spend-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wpx_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wpx_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-much-to-spend-on-your-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-much-to-spend-on-your-marketing\\\/\"},\"author\":{\"name\":\"wpx_admin\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c4485d71f4bc6871fd9812073c53920\"},\"headline\":\"How Much to Spend On Your Marketing\",\"datePublished\":\"2025-08-19T16:50:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-much-to-spend-on-your-marketing\\\/\"},\"wordCount\":183,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-much-to-spend-on-your-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/How-Much-Should-I-Spend-1.png\",\"articleSection\":[\"Article\",\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-much-to-spend-on-your-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-much-to-spend-on-your-marketing\\\/\",\"url\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-much-to-spend-on-your-marketing\\\/\",\"name\":\"How Much to Spend On Your Marketing - 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