{"id":1672,"date":"2025-08-21T18:56:08","date_gmt":"2025-08-21T18:56:08","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=1672"},"modified":"2025-08-21T18:56:08","modified_gmt":"2025-08-21T18:56:08","slug":"youre-not-imagining-it","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/youre-not-imagining-it\/","title":{"rendered":"You’re Not Imagining It"},"content":{"rendered":"\"\"<\/span>

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If you run a local business and your marketing just isn\u2019t working like it used to, you\u2019re not imagining it.<\/p>

There are a few reasons why:<\/p>

  1. People are bombarded with ads all day, every day.<\/p><\/li>

  2. Advertising costs have gone way up.<\/p><\/li>

  3. Folks are more skeptical than ever.<\/p><\/li><\/ol>

    One local dentist was feeling this hard. His area was crowded with other practices, and nothing he tried \u2014 postcards, discounts, even Google ads \u2014 seemed to move the needle.<\/p>

    So he tried something different: publicity<\/strong>.<\/p>

    First, he sponsored a Little League team. Didn\u2019t feel like \u201cmarketing\u201d… but every weekend, his name was in front of a few hundred local parents.<\/p>

    Then he added a little social publicity<\/strong> \u2014 just small, low-cost ads to show up in feeds. No sales pitch. Just:<\/p>

    Here\u2019s who I am.<\/p>

    Here\u2019s what I do.<\/p>

    Here\u2019s how to reach me.<\/p>

    Nothing changed in his practice. He just started letting people know he existed.<\/p>

    Week one? Crickets.<\/p>

    By week three? The phone was ringing more.<\/p>

    Three months in? His business had turned around.<\/p>

    He\u2019s now becoming the go-to dentist in his town.<\/p>

    Not because he changed his service \u2014 but because people finally know who he is.<\/p>

    Want to know more?<\/p>

    Click here<\/a><\/strong> \u2014 it\u2019s something we deliver as a service, and something I teach for free in my videos.<\/p>

    \u00a0<\/p>

    <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=1672"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/1675"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=1672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=1672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=1672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}