 
{"id":1747,"date":"2025-10-31T14:22:49","date_gmt":"2025-10-31T14:22:49","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=1747"},"modified":"2025-10-31T14:22:49","modified_gmt":"2025-10-31T14:22:49","slug":"free-vs-paid-traffic-trend-you-have-to-know-about","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/free-vs-paid-traffic-trend-you-have-to-know-about\/","title":{"rendered":"Free vs Paid Traffic Trend You Have to Know About"},"content":{"rendered":"<p data-end=\"373\" data-start=\"170\">It\u2019s no secret that small business marketing is constantly changing. What worked like magic a year ago might not even move the needle today. As a business owner, you\u2019ve got to keep up\u2014or get left behind.<\/p><p data-end=\"504\" data-start=\"375\">That\u2019s why I recorded a new video walking through <em data-end=\"453\" data-start=\"425\">what\u2019s quietly fading away<\/em> in local marketing\u2026 and <em data-end=\"503\" data-start=\"478\">what\u2019s taking its place<\/em>.<\/p><p data-end=\"717\" data-start=\"506\">One of the methods I cover has been the lifeblood of many local businesses for over a decade. But the numbers tell a different story now\u2014and if you\u2019re still relying on it, you might already be feeling the pinch.<\/p><p data-end=\"511\" data-start=\"413\">In this video, I share real-world examples from business owners I work with, what\u2019s changing under the surface, and how to future-proof your marketing efforts.<\/p><p data-end=\"511\" data-start=\"413\">After watching, if you&#8217;re wanting to get started with a proven and secure marketing strategy that can be put into effect immediately,<\/p><p data-end=\"281\" data-start=\"185\">We\u2019ll show you our proven strategy to getting small businesses consistent customers.<\/p><p><em>In over a decade since it&#8217;s creation, The Customer Factory has served over 100 different local businesses across the United States of America.<\/em><\/p><span><img decoding=\"async\" alt=\"\" data-id=\"1476\" width=\"227\" data-init-width=\"500\" height=\"227\" data-init-height=\"500\" title=\"Alauria-Bubble\" src=\"\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2025\/05\/Alauria-Bubble.png\" data-width=\"227\" data-height=\"227\" style=\"aspect-ratio: auto 500 \/ 500;\" loading=\"lazy\"><\/span><h3 style=\"\">Jimmy Alauria<\/h3><h3 style=\"\">3A Automotive &amp; Diesel<\/h3><p data-end=\"281\" data-start=\"185\" style=\"\"><strong>\u201cWith [The Customer Factory] people are ready to buy. They trust us. They&#8217;ve already done their research, they&#8217;ve seen us enough and so, we&#8217;re seeing people just show up.\u201d<\/strong><\/p><p><\/p><p><\/p><p data-start=\"162\" data-end=\"216\">\u00a0<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that small business marketing is constantly changing. What worked like magic a year ago might not even move the needle today. As a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,39],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free vs Paid Traffic Trend You Have to Know About - The Customer Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecustomerfactory.com\/blog\/free-vs-paid-traffic-trend-you-have-to-know-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free vs Paid Traffic Trend You Have to Know About - The Customer Factory\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that small business marketing is constantly changing. 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