{"id":229,"date":"2023-05-17T19:30:53","date_gmt":"2023-05-17T19:30:53","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=229"},"modified":"2023-05-17T19:30:53","modified_gmt":"2023-05-17T19:30:53","slug":"controlling-new-patient-lead-quality-with-your-facebook-ads","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/controlling-new-patient-lead-quality-with-your-facebook-ads\/","title":{"rendered":"Controlling New Patient Lead Quality With Your Facebook Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Being able to attract qualified and motivated new patients on demand is one key to setting yourself free as a practice owner and guaranteeing your financial future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One crucial aspect of marketing for new patient leads is controlling lead quality. <br><br>By <strong>\u201cquality&#8221;<\/strong> I mean a combination of factors ranging from someone&#8217;s level of motivation for care to their ability to pay for that care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lead quality is about finding the right balance between qualified and motivated individuals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highly qualified individuals may not be motivated enough to commit, while highly motivated individuals might lack the means to access your services. Striking the right balance is key to a successful marketing campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing <strong>&#8220;friction&#8221;<\/strong> is what helps you target the ideal audience. Friction refers to the level of difficulty a person faces when making an appointment request.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a low-friction method like a Facebook lead ad requires minimal effort, while a high-friction method may involve them leaving Facebook to go to a dedicated landing page with a video and lengthy lead form, all before they can book an appointment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More friction = higher quality<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To optimize your marketing efforts, you must find the ideal level of friction that generates the leads you want for your practice. <br><br>Adjust factors such as form length, required fields, and the wording on your landing page. Keep in mind that as the quality of leads increases, the quantity almost always decreases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your ideal level of quality\/friction can change based on your front desk&#8217;s efficiency or the size of your staff. <br>By working closely with your marketer, you can find the perfect balance between lead quality and quantity, ultimately maximizing the effectiveness of your marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To save time, many practitioners choose to partner with my agency, The Customer Factory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.thecustomerfactory.net\" data-type=\"URL\" data-id=\"http:\/\/www.thecustomerfactory.net\" target=\"_blank\" rel=\"noreferrer noopener\">TheCustomerFactory.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being able to attract qualified and motivated new patients on demand is one key to setting yourself free as a practice owner and guaranteeing your financial future.<\/p>\n","protected":false},"author":2,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[11,15,25,29],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","category-dental","tag-consistent-flow","tag-facebook-ads","tag-marketing-tactics","tag-new-patients"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}