{"id":238,"date":"2023-05-17T19:40:00","date_gmt":"2023-05-17T19:40:00","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=238"},"modified":"2023-05-17T19:40:00","modified_gmt":"2023-05-17T19:40:00","slug":"how-to-write-facebook-ads-that-get-new-patients","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/how-to-write-facebook-ads-that-get-new-patients\/","title":{"rendered":"How To Write Facebook Ads That Get New Patients"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If your Facebook new patient ads are underperforming perhaps you&#8217;re trying to do too much with your ad. <br><br><strong>Basically, it comes down to Laser versus Shotgun.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shotgun marketing is a broad approach, where you list all services offered in an ad, hoping to catch someone&#8217;s attention. <br><br>On the other hand, laser ads target one specific complaint (ie. Knee pain, Neuropathy, etc), speaking directly to the viewer&#8217;s needs. From years of experience, it&#8217;s clear that these one-topic ads outperform the shotgun approach by a significant margin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shotgun ads often stem from a lack of experience or confidence in advertising. <\/strong><br><br>Marketers anxiously want to cast a wide net, hoping to reel in potential customers by listing everything they treat. <br><br>Thus, shotgun ads tend to be more about the advertiser, rather than the prospective patient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast, single-complaint-focused ads speak entirely to the prospect appealing to their self-interest, which is vital for effective copywriting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is far better to run separate campaigns for each specific complaint or service you want to advertise.<br><br>Ensure the conversation continues seamlessly from the ad to the landing page, using the same language and addressing the viewer&#8217;s concerns about that one complaint. <br><br>By showing you understand their needs, you gain their trust and interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To save time, many practitioners choose to partner with my agency, The Customer Factory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.thecustomerfactory.net\" data-type=\"URL\" data-id=\"http:\/\/www.thecustomerfactory.net\" target=\"_blank\" rel=\"noreferrer noopener\">TheCustomerFactory.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your Facebook new patient ads are underperforming perhaps you&#8217;re trying to do too much with your ad. Basically, it comes down to Lasers versus shotguns.<\/p>\n","protected":false},"author":2,"featured_media":239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[15,25,29],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","category-dental","tag-facebook-ads","tag-marketing-tactics","tag-new-patients"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/239"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}