Do you have a lot of failed new patient marketing programs? Are you frustrated at the amount of effort it takes to get new patients in the door? If so, you may have a \u201cSales Prevention Department\u201d secretly operating inside your practice.<\/p>\n\n\n\n
If you are pushing hard to get more new patients and nothing seems to be working, perhaps someone is pushing back<\/strong> from within.<\/p>\n\n\n\n It\u2019s tempting to hope that everyone on your team acts angelically with pure motives to help you and your practice succeed however experienced practice owners know that often when they find recurring failures of marketing there’s actually someone acting as a sales prevention department within the organization itself.<\/p>\n\n\n\n One common example is a front desk employee who prefers downtime to browse social media rather than work diligently. They might offer excuses for low performance, such as blaming bad weather or claiming that marketing leads are all bad.<\/p>\n\n\n\n Here are some common signs to look for:<\/p>\n\n\n\n