{"id":386,"date":"2023-06-01T18:44:29","date_gmt":"2023-06-01T18:44:29","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=386"},"modified":"2023-06-01T18:44:29","modified_gmt":"2023-06-01T18:44:29","slug":"laser-vs-shotgun-marketing-which-new-patient-ad-type-works-better","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/laser-vs-shotgun-marketing-which-new-patient-ad-type-works-better\/","title":{"rendered":"Laser vs. Shotgun Marketing: Which New Patient Ad Type Works Better?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It\u2019s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s video, I show you the difference between shotgun &amp; laser marketing and which produces the most new patients when marketing on Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lasers vs Shotguns, which new patient ad type works better_\" src=\"https:\/\/player.vimeo.com\/video\/852540571?h=45c52821b8&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It\u2019s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?<\/p>\n","protected":false},"author":2,"featured_media":388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,39],"tags":[11,15,29],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","category-dental","category-video","tag-consistent-flow","tag-facebook-ads","tag-new-patients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laser vs. Shotgun Marketing: Which New Patient Ad Type Works Better? - The Customer Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecustomerfactory.com\/blog\/laser-vs-shotgun-marketing-which-new-patient-ad-type-works-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laser vs. Shotgun Marketing: Which New Patient Ad Type Works Better? - The Customer Factory\" \/>\n<meta property=\"og:description\" content=\"A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. 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