{"id":431,"date":"2023-06-06T19:25:05","date_gmt":"2023-06-06T19:25:05","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=431"},"modified":"2023-06-06T19:25:05","modified_gmt":"2023-06-06T19:25:05","slug":"big-marketing-mistake-that-could-cost-you-money","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/big-marketing-mistake-that-could-cost-you-money\/","title":{"rendered":"Big Marketing Mistake That Could Cost You Money"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Big Marketing Mistake That Could Cost You Money\" src=\"https:\/\/player.vimeo.com\/video\/852553175?h=5a51b761c2&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><em>The Biggest Mistake You Can Make is Changing Ads Out of Boredom<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer Boredom Syndrome. It\u2019s real and it could be happening to you.<br><br>It looks like this: You are paying someone to do your marketing for you, or perhaps you are doing your own marketing. You find a campaign that works, you seem to be hitting the right audience, new patients are showing up at the practice and your schedule is filling up! You are feeling confident and optimistic and you think to yourself, \u201cwhat should I try next?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thecustomerfactory.com\/wp-content\/uploads\/2021\/09\/AdobeStock_403069447_Editorial_Use_Only-scaled.jpeg\" alt=\"\" class=\"wp-image-2009839\" style=\"width:705px;height:468px\" width=\"705\" height=\"468\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is\u2026. NOTHING.<br><br>As the saying goes, \u201cif it ain\u2019t broke, don\u2019t fix it\u201d. And this is especially true in marketing.<br><br>Maybe you had 38 new neuropathy patients last month! You might be inclined to say \u201clet\u2019s see if that same strategy works for decompression!\u201d I know, I know, doing nothing is boring. Just trust me on this one. Don\u2019t fall into the trap.<br><br>Perhaps doing the same thing is boring for you or your marketer. But if the message is working, that means that it\u2019s not boring to your audience.<br><br>If you&nbsp;<em>simply cannot resist the urge<\/em>&nbsp;to do something new, here\u2019s what you can do: Keep running the campaign that is working, without changing a single comma in it. Then,&nbsp;<em>in addition to the working campaign<\/em>, run a second campaign with which you can experiment and tinker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a good rule to follow: ONLY MAKE CHANGES BASED ON DATA, NOT FEELINGS.<br><br>Don\u2019t follow hunches. If you\u2019re running a good campaign, leave it running and experiment on the side with the additional money it\u2019s making for you. Don\u2019t abandon a working campaign. Ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketer Boredom Syndrome. It\u2019s real and it could be happening to you.<\/p>\n<p>It looks like this: You are paying someone to do your marketing for you, or perhaps you are doing your own marketing. You find a campaign that works, you seem to be hitting the right audience, new patients are showing up at the practice and your schedule is filling up! You are feeling confident and optimistic and you think to yourself, \u201cwhat should I try next?\u201d<\/p>\n","protected":false},"author":2,"featured_media":432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[11,16,24,25],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","category-dental","tag-consistent-flow","tag-factory-floor","tag-management","tag-marketing-tactics"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/432"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}