{"id":470,"date":"2023-06-06T21:19:23","date_gmt":"2023-06-06T21:19:23","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=470"},"modified":"2023-06-06T21:19:23","modified_gmt":"2023-06-06T21:19:23","slug":"chapter-4-do-not-gather-likes","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/chapter-4-do-not-gather-likes\/","title":{"rendered":"Chapter 4: Do Not Gather Likes"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"16 Rules - Chapter 4_ Do Not Gather Likes\" src=\"https:\/\/player.vimeo.com\/video\/847097716?h=5038dbf3be&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It used to be quite the game to get as many \u201clikes\u201d as possible for your Facebook business page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People put up posters in their practices and sent out emails. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But things have changed a lot since then. Having tons of \u201cLikes\u201d now can be a liability. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Facebook will let your competitors target people, in part, because they \u201cLike\u201d your fan page. <strong>What?!?<\/strong> Yep. So what should you be doing instead? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can you turn this liability into something positive? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch this video and find out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It used to be quite the game to get as many \u201clikes\u201d as possible for your Facebook business page. <\/p>\n<p>People put up posters in their practices and sent out emails. <\/p>\n<p>But things have changed a lot since then. Having tons of \u201cLikes\u201d now can be a liability.<\/p>\n","protected":false},"author":2,"featured_media":471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,39],"tags":[6,15,25,29],"class_list":["post-470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","category-video","tag-16-rules","tag-facebook-ads","tag-marketing-tactics","tag-new-patients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chapter 4: Do Not Gather Likes - The Customer Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecustomerfactory.com\/blog\/chapter-4-do-not-gather-likes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapter 4: Do Not Gather Likes - The Customer Factory\" \/>\n<meta property=\"og:description\" content=\"It used to be quite the game to get as many \u201clikes\u201d as possible for your Facebook business page.  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