{"id":476,"date":"2023-06-06T21:58:25","date_gmt":"2023-06-06T21:58:25","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=476"},"modified":"2023-06-06T21:58:25","modified_gmt":"2023-06-06T21:58:25","slug":"chapter-6-dont-send-clicks-to-your-website","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/chapter-6-dont-send-clicks-to-your-website\/","title":{"rendered":"\u00a0Chapter 6: Don\u2019t Send Clicks To Your Website"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"viewer-foo\">The data proves it. If you\u2019re sending paid clickers from your new patient marketing directly to your website you are losing 41% or more of the results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9fvrd\">Wowza!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6dvud\">Why? Your website\u2019s gorgeous and represents you well. How could this be true?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6l7fv\">It\u2019s because people are people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-1ua5c\">The way to fix it is with a properly formatted and disciplined landing page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-8cd1v\">In this video, I explain the difference.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"16 Rules - Chapter 6_ Don&#039;t Send Clicks To Your Website\" src=\"https:\/\/player.vimeo.com\/video\/847087098?h=96621c11a9&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The data proves it. If you\u2019re sending paid clickers from your new patient marketing directly to your website you are losing 41% or more of the results.<\/p>\n<p>Wowza!<\/p>\n<p>Why? Your website\u2019s gorgeous and represents you well. How could this be true?<\/p>\n<p>It\u2019s because people are people.<\/p>\n","protected":false},"author":2,"featured_media":477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,39],"tags":[6,15,25,29],"class_list":["post-476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","category-video","tag-16-rules","tag-facebook-ads","tag-marketing-tactics","tag-new-patients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a0Chapter 6: Don\u2019t Send Clicks To Your Website - The Customer Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecustomerfactory.com\/blog\/chapter-6-dont-send-clicks-to-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0Chapter 6: Don\u2019t Send Clicks To Your Website - The Customer Factory\" \/>\n<meta property=\"og:description\" content=\"The data proves it. 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