{"id":497,"date":"2023-06-07T02:14:48","date_gmt":"2023-06-07T02:14:48","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=497"},"modified":"2023-06-07T02:14:48","modified_gmt":"2023-06-07T02:14:48","slug":"chapter-13-14-lets-talk-roi","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/chapter-13-14-lets-talk-roi\/","title":{"rendered":"Chapter 13&#038;14: Getting the Most ROI From Your Facebook Ads for New Patients"},"content":{"rendered":"<p>Here&#8217;s my video packed with my top tips for running successful Facebook ad campaigns. At The Customer Factory, we have honed a systematic process for testing different ad combinations until we find high-converting winners.<\/p>\n<p>In this valuable video, I walk through the step-by-step framework our agency uses to maximize results for our clients. I explain:<\/p>\n<ul>\n<li>The specific ad elements you must test &#8211; headlines, images, call-to-actions, targeting, etc. Experimentation is key.<\/li>\n<li>How you can leverage Facebook to test marketing concepts before investing in expensive direct mail.<\/li>\n<li>The critical importance of continuously testing new variants to reinvigorate fading campaigns. Complacency kills performance.<\/li>\n<\/ul>\n<p>I share my proven methodology to help ensure your ad budget is working hard to attract new patients and grow your practice. With a strategic testing process, you can optimize engagement and conversions.<\/p>\n<p>Watch the video now to pick up actionable tips to boost your Facebook marketing results. My framework can help streamline your efforts and provide clarity on what needs testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got to know your numbers. In this video, I show you a trick on how to calculate your new patient value so you know if you\u2019re spending too much on ads for new patients\u2026 or maybe not enough!<\/p>\n","protected":false},"author":2,"featured_media":498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[6,15,25,29],"class_list":["post-497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","tag-16-rules","tag-facebook-ads","tag-marketing-tactics","tag-new-patients"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/498"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}