{"id":501,"date":"2023-06-07T02:11:33","date_gmt":"2023-06-07T02:11:33","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=501"},"modified":"2023-06-07T02:11:33","modified_gmt":"2023-06-07T02:11:33","slug":"chapter-16-test-test-test","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/chapter-16-test-test-test\/","title":{"rendered":"Chapter 16 :The Beginner&#8217;s Guide to Facebook Ad Testing"},"content":{"rendered":"<p dir=\"ltr\">I recently recorded a video to share my top tips for running successful Facebook ad campaigns. I reveal the step-by-step process my agency uses to systematically test different ad combinations until we have a high-converting winner. In this video, I explain:<\/p>\n<ul>\n<li dir=\"ltr\">The specific ad elements you should test &#8211; headlines, images, call-to-actions, targeting, etc.<\/li>\n<li dir=\"ltr\" style=\"text-align: justify;\">How you can use Facebook to test concepts before investing in expensive direct mail campaigns<\/li>\n<li dir=\"ltr\">The importance of continuously testing new variants to revive fading campaigns<\/li>\n<\/ul>\n<p dir=\"ltr\">I share my proven framework to help ensure your ad budget is working hard for your practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro marketers have a trick that keeps them from wasting money on ads that don\u2019t work. That trick is testing! If you\u2019ve ever blown a pile of money on bad new patient advertising, you this video will be infinitely valuable to you.<\/p>\n","protected":false},"author":2,"featured_media":502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[6,15,25,29],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","tag-16-rules","tag-facebook-ads","tag-marketing-tactics","tag-new-patients"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}