{"id":515,"date":"2023-06-14T15:47:42","date_gmt":"2023-06-14T15:47:42","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=515"},"modified":"2023-06-14T15:47:42","modified_gmt":"2023-06-14T15:47:42","slug":"the-marketing-mistake-that-murders-profitability","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/the-marketing-mistake-that-murders-profitability\/","title":{"rendered":"The Marketing Mistake That Murders Profitability"},"content":{"rendered":"<p>As a business owner, it can be tempting to constantly test new marketing tactics. But I recently covered why consistency is key when you find something that works. In my video, I explain why abruptly changing your marketing channel once you have traction can completely derail your momentum.<\/p>\n<p>Key takeaways:<\/p>\n<ul>\n<li>Don&#8217;t change your core marketing platform if it&#8217;s driving results. Staying put builds brand equity over time.<\/li>\n<li>You can test new concepts, but keep your proven performer going to build on its strength.<\/li>\n<li>Changing channels means resetting any algorithm optimizations and losing all that pre-sold awareness you built up.<\/li>\n<li>Steady consistency is how big brands thrive. Find what works for your audience and stick with it.<\/li>\n<\/ul>\n<p>The video provides valuable perspective on maximizing your marketing ROI by leveraging what&#8217;s working rather than starting over from scratch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, it can be tempting to constantly test new marketing tactics. But I recently covered why consistency is key when you find something that works. In my video, I explain why abruptly changing your marketing channel once you have traction can completely derail your momentum. Key takeaways: Don&#8217;t change your core marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[15],"class_list":["post-515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiropractic","category-dental","tag-facebook-ads"],"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=515"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/516"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}