Here is a precise formula for calculating how much should be spent on your Facebook ads for your practice.<\/p>\n\n\n\n
The precision formula has three steps:<\/p>\n\n\n\n
1. First<\/strong>, figure out how much each new patient inquiry is costing you (Monthly ad budget divided by the total # of inquiries). In most markets, this will be in the $35 to $65 range per lead. For this example, let’s say $50.<\/p>\n\n\n\n 2. Next<\/strong>, discover what percentage of those responses ended up becoming patients. Let’s assume a somewhat modest rate of 33% – meaning it takes 3 inquiries to generate one patient. So in our example here, it costs $150 in ad spend to generate a new paying patient.<\/p>\n\n\n\n 3. Using Facebook ads and other means we direct more than 1000<\/strong> perfect new patients to our client\u2019s offices each week and 82% of our long-term clients report they are achieving their revenue growth goals with our new patient marketing program.<\/p>\n\n\n\n Real life is never as clean as the math above and a lot of factors will impact the numbers, however, this will get you into the right ballpark on budget.<\/p>\n\n\n\n Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.<\/p>\n\n\n\n To save time, many practitioners choose to partner with my agency, The Customer Factory.<\/p>\n\n\n\n To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.<\/p>\n\n\n\n Find out more at:<\/p>\n\n\n\n