{"id":89,"date":"2023-05-09T17:36:21","date_gmt":"2023-05-09T17:36:21","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=89"},"modified":"2023-05-09T17:36:21","modified_gmt":"2023-05-09T17:36:21","slug":"use-this-formula-to-optimize-your-facebook-ad-spend","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/use-this-formula-to-optimize-your-facebook-ad-spend\/","title":{"rendered":"Use This Formula To Optimize Your Facebook Ad Spend"},"content":{"rendered":"\n

Here is a precise formula for calculating how much should be spent on your Facebook ads for your practice.<\/p>\n\n\n\n

The precision formula has three steps:<\/p>\n\n\n\n

1. First<\/strong>, figure out how much each new patient inquiry is costing you (Monthly ad budget divided by the total # of inquiries). In most markets, this will be in the $35 to $65 range per lead. For this example, let’s say $50.<\/p>\n\n\n\n

2. Next<\/strong>, discover what percentage of those responses ended up becoming patients. Let’s assume a somewhat modest rate of 33% – meaning it takes 3 inquiries to generate one patient. So in our example here, it costs $150 in ad spend to generate a new paying patient.<\/p>\n\n\n\n

3. Using Facebook ads and other means we direct more than 1000<\/strong> perfect new patients to our client\u2019s offices each week and 82% of our long-term clients report they are achieving their revenue growth goals with our new patient marketing program.<\/p>\n\n\n\n

Real life is never as clean as the math above and a lot of factors will impact the numbers, however, this will get you into the right ballpark on budget.<\/p>\n\n\n\n

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.<\/p>\n\n\n\n

To save time, many practitioners choose to partner with my agency, The Customer Factory.<\/p>\n\n\n\n

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.<\/p>\n\n\n\n

Find out more at:<\/p>\n\n\n\n

TheCustomerFactory.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here is a precise formula for calculating how much should be spent on your Facebook ads for your practice.<\/p>\n","protected":false},"author":2,"featured_media":91,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,2,3],"tags":[11,15,29],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-chiropractic","category-dental","tag-consistent-flow","tag-facebook-ads","tag-new-patients"],"yoast_head":"\nUse This Formula To Optimize Your Facebook Ad Spend - The Customer Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecustomerfactory.com\/blog\/use-this-formula-to-optimize-your-facebook-ad-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use This Formula To Optimize Your Facebook Ad Spend - 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