{"id":97,"date":"2023-05-09T18:01:52","date_gmt":"2023-05-09T18:01:52","guid":{"rendered":"https:\/\/blog.thecustomerfactory.com\/?p=97"},"modified":"2023-05-09T18:01:52","modified_gmt":"2023-05-09T18:01:52","slug":"how-to-use-facebook-to-attract-more-knee-patients","status":"publish","type":"post","link":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/","title":{"rendered":"How To Use Facebook To Attract More Knee Patients"},"content":{"rendered":"\n

One of the most successful campaigns we run is to attract qualified knee pain patients. Here are some tips on how to get great responses:<\/p>\n\n\n\n

1. In your ads talk about their symptoms<\/strong> using the same words they use. For your ad to connect with the prospective new patient you have to show you understand what they are experiencing. The best way is to use the same words and descriptions that you hear from patients. Using terms like \u201cbone on bone\u201d and \u201cgrinding, popping\u201d will get their attention.<\/p>\n\n\n\n

2. Do not<\/strong> try to explain or sell the treatment in the ads or landing page. The job of the ad is to get the click, the landing page is there to get the person to request the appointment. You only answer their questions fully once they are in the office.<\/p>\n\n\n\n

3. Use medical textbook-style images that show knees as anatomy. For some reason the public like these. As an alternative, you can use images of happy people getting on with their lives free of pain.

Note: <\/strong>Do not show people who are in pain or distress as Facebook will often penalize those types of images or suspend your ad account.<\/p>\n\n\n\n

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.<\/p>\n\n\n\n

To save time, many practitioners choose to partner with my agency, The Customer Factory.<\/p>\n\n\n\n

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.<\/p>\n\n\n\n

Find out more at:<\/p>\n\n\n\n

TheCustomerFactory.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the most successful campaigns we run is to attract qualified knee pain patients. Here are some tips on how to get great responses:<\/p>\n","protected":false},"author":2,"featured_media":101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,2],"tags":[11,15,22,29],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-chiropractic","tag-consistent-flow","tag-facebook-ads","tag-knee","tag-new-patients"],"yoast_head":"\nHow To Use Facebook To Attract More Knee Patients - The Customer Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Facebook To Attract More Knee Patients - The Customer Factory\" \/>\n<meta property=\"og:description\" content=\"One of the most successful campaigns we run is to attract qualified knee pain patients. Here are some tips on how to get great responses:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/\" \/>\n<meta property=\"og:site_name\" content=\"The Customer Factory\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T18:01:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2023\/05\/AdobeStock_208944482-scaled-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1173\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wpx_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wpx_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/\"},\"author\":{\"name\":\"wpx_admin\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c4485d71f4bc6871fd9812073c53920\"},\"headline\":\"How To Use Facebook To Attract More Knee Patients\",\"datePublished\":\"2023-05-09T18:01:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/\"},\"wordCount\":285,\"image\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/AdobeStock_208944482-scaled-3.jpeg\",\"keywords\":[\"Consistent Flow\",\"Facebook Ads\",\"Knee\",\"New Patients\"],\"articleSection\":[\"Article\",\"Chiropractic\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/\",\"url\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/\",\"name\":\"How To Use Facebook To Attract More Knee Patients - The Customer Factory\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/AdobeStock_208944482-scaled-3.jpeg\",\"datePublished\":\"2023-05-09T18:01:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c4485d71f4bc6871fd9812073c53920\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/AdobeStock_208944482-scaled-3.jpeg\",\"contentUrl\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/AdobeStock_208944482-scaled-3.jpeg\",\"width\":2560,\"height\":1173,\"caption\":\"Joint problems and treatment abstract scientific background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/how-to-use-facebook-to-attract-more-knee-patients\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Use Facebook To Attract More Knee Patients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/\",\"name\":\"The Customer Factory\",\"description\":\"Local business marketing that gets you known, liked, and trusted\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c4485d71f4bc6871fd9812073c53920\",\"name\":\"wpx_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceeb8f020c5ce5f99ffeb19eedbccd7b70aba2c69e498458e261803ee2d48f74?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceeb8f020c5ce5f99ffeb19eedbccd7b70aba2c69e498458e261803ee2d48f74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceeb8f020c5ce5f99ffeb19eedbccd7b70aba2c69e498458e261803ee2d48f74?s=96&d=mm&r=g\",\"caption\":\"wpx_admin\"},\"url\":\"https:\\\/\\\/thecustomerfactory.com\\\/blog\\\/author\\\/wpx_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Use Facebook To Attract More Knee Patients - The Customer Factory","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/","og_locale":"en_US","og_type":"article","og_title":"How To Use Facebook To Attract More Knee Patients - The Customer Factory","og_description":"One of the most successful campaigns we run is to attract qualified knee pain patients. Here are some tips on how to get great responses:","og_url":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/","og_site_name":"The Customer Factory","article_published_time":"2023-05-09T18:01:52+00:00","og_image":[{"width":2560,"height":1173,"url":"https:\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2023\/05\/AdobeStock_208944482-scaled-3.jpeg","type":"image\/jpeg"}],"author":"wpx_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wpx_admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/#article","isPartOf":{"@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/"},"author":{"name":"wpx_admin","@id":"https:\/\/thecustomerfactory.com\/blog\/#\/schema\/person\/9c4485d71f4bc6871fd9812073c53920"},"headline":"How To Use Facebook To Attract More Knee Patients","datePublished":"2023-05-09T18:01:52+00:00","mainEntityOfPage":{"@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/"},"wordCount":285,"image":{"@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/#primaryimage"},"thumbnailUrl":"https:\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2023\/05\/AdobeStock_208944482-scaled-3.jpeg","keywords":["Consistent Flow","Facebook Ads","Knee","New Patients"],"articleSection":["Article","Chiropractic"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/","url":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/","name":"How To Use Facebook To Attract More Knee Patients - The Customer Factory","isPartOf":{"@id":"https:\/\/thecustomerfactory.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/#primaryimage"},"image":{"@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/#primaryimage"},"thumbnailUrl":"https:\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2023\/05\/AdobeStock_208944482-scaled-3.jpeg","datePublished":"2023-05-09T18:01:52+00:00","author":{"@id":"https:\/\/thecustomerfactory.com\/blog\/#\/schema\/person\/9c4485d71f4bc6871fd9812073c53920"},"breadcrumb":{"@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/#primaryimage","url":"https:\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2023\/05\/AdobeStock_208944482-scaled-3.jpeg","contentUrl":"https:\/\/thecustomerfactory.com\/blog\/wp-content\/uploads\/2023\/05\/AdobeStock_208944482-scaled-3.jpeg","width":2560,"height":1173,"caption":"Joint problems and treatment abstract scientific background"},{"@type":"BreadcrumbList","@id":"https:\/\/thecustomerfactory.com\/blog\/how-to-use-facebook-to-attract-more-knee-patients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecustomerfactory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Use Facebook To Attract More Knee Patients"}]},{"@type":"WebSite","@id":"https:\/\/thecustomerfactory.com\/blog\/#website","url":"https:\/\/thecustomerfactory.com\/blog\/","name":"The Customer Factory","description":"Local business marketing that gets you known, liked, and trusted","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecustomerfactory.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thecustomerfactory.com\/blog\/#\/schema\/person\/9c4485d71f4bc6871fd9812073c53920","name":"wpx_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ceeb8f020c5ce5f99ffeb19eedbccd7b70aba2c69e498458e261803ee2d48f74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ceeb8f020c5ce5f99ffeb19eedbccd7b70aba2c69e498458e261803ee2d48f74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ceeb8f020c5ce5f99ffeb19eedbccd7b70aba2c69e498458e261803ee2d48f74?s=96&d=mm&r=g","caption":"wpx_admin"},"url":"https:\/\/thecustomerfactory.com\/blog\/author\/wpx_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":0,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media\/101"}],"wp:attachment":[{"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecustomerfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}