A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right?

In today’s video, I show you the difference between shotgun & laser marketing and which produces the most new patients when marketing on Facebook.

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Quickly isolate why your Facebook ads are not getting you a consistent flow of qualified new patients.


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