Author: wpx_admin

Here’s a quick story.It might make me look a little foolish—but you might just learn something from it.

Not long ago, I had what I thought was a brilliant idea.Why not tap into all those local “promote your business” Facebook groups?They’re free, they’re local, and people are already scrolling through them.

So I put two team members on it—full time.We posted helpful, well-designed content in over 250 groups, every single day for nearly two weeks.

How does this method stack up against normal Facebook advertising?

Which cost less? Which produced more? Which is the better strategy?

I explain the results and more in this short video.

After watching, 👉 click here 👈 to schedule a call and we’ll show you how to get the most out of your ad budget.

Think about your website.

You might love it.You might hate it.But the truth is, people are visiting it.

Dozens, maybe hundreds, even thousands.

But here’s the weird part —You might get 100 people to visit,And only one or two actually call.

What happened to the rest?

They were interested.

Otherwise, why would they have gone to your site?

But they left.And now they’re gone.

It can feel helpless, knowing that 98% of your visitors bounce into the night, never to be seen again.

But what if they’re not gone forever?

There’s a simple tech called remarketing or retargeting.

Here’s how it works:

You install a little tracking pixel on your website.

Now, when someone visits, they get tagged with a code — like a digital name tag.So even if they leave without calling you, you can still stay in front of them.

Your ads can follow them on Facebook, Instagram, and other sites.

Why does this matter?

Because sometimes they meant to call.But life got in the way.

Phone rang.Kids interrupted.Boss walked in.

Now you can circle back.Stay visible.And catch them when the timing is better.

To do this, contact your website person and ask them to install a Facebook tracking pixel.

Then go to business.facebook.com and connect that pixel to an ad campaign.

Yes, there’s a learning curve.But the payoff is huge.

You can turn lost website traffic into real, paying customersWithout changing anything on your actual site.

This tactic is just one piece of something I’ve been working on called Social Publicity.

I recently did a private training webinar on the full strategy for membersBut I’m so excited about it, I’m opening it up here too.

Visit TheCustomerFactory.com/socialpublicity—to learn more about social publicity.

It happens all the time.

An ad starts strong—leads roll in, the phone rings…Then suddenly, it stops working.No matter what you tweak or change, it just fizzles out.

Why?

Most business owners guess.They blame the platform… or the offer… or the audience.

But there’s a deeper reason—one that most people completely overlook.

And once you understand it, your entire approach to marketing might change.

I break it all down in this short video.

After watching, 👉 click here 👈 to schedule a call and we’ll show you how to never worry about inconsistent advertising again.

Think you can’t compete with that big corporate franchise that just moved in down the street?

Think again.

They may have a massive budget, slick branding, and nationwide reach—but none of that matters in your local neighborhood if you play it smart.

Here’s the truth:You don’t need to outspend them.You don’t need to undercut your prices.And you definitely don’t need to copy their marketing.

What does work?

Watch the video to find out.

After watching, 👉 click here 👈 to schedule a call and we’ll show you how to build something that attracts customers automatically.

Every local business owner follows one of two marketing paths:

• The Hunter chases leads, pushing hard for every sale.
• The Farmer plants seeds—building awareness and letting customers come to them.

Each path leads to a very different level of success in business… and life.

So which is better? And why is this important to you, as a business owner?

Watch the video to find out.

After watching, 👉 click here 👈 to schedule a call and we’ll show you how to build something that attracts customers automatically.

Every now and then in business, *stuff* hits the fan.

Bill collectors start calling.A vendor gets cranky.Someone asks for a refund.Or worse, you get a letter from the tax man or some government agency.

It happens. It’s part of business.

So here’s a simple but powerful piece of advice that has helped many business owners stay focused and moving forward:

Assign one person to be the pooper scooper.

This is the person who catches all the incoming mess.Upset customers, government forms, complaint calls, overdue bills — all of it.

Their job is to take the hit quietly and keep the chaos from spreading through the team.

Because if you let that stuff bounce around your shop, it distracts everyone.People get nervous. They want to help.But it pulls them off the one thing they need to be doing — their actual jobs.

Once you’ve got your pooper scooper in place, here’s your next job:

Pour the coals on marketing and delivering.

Whatever the problem is —Money helps fix it faster.

Late bill?Refund demand?Legal issue?

More money helps with all these.

But if you’re sitting there taking all the flak yourself, distracted and stressed,You won’t be in the right mindset to generate income.

If you don’t have someone to catch the incoming mess,Set a specific time each day to deal with it and ignore it the rest of the time.

Clear the noise.Focus on producing.

Everyone hits tough times now and then.That doesn’t mean you let it knock you off course.

Keep your head clear.Protect your team’s focus.And handle the drama with discipline.

By the way, I recently shared a new system I’ve been working on called Social Publicity.

It’s a steady, low-cost marketing method to help local business owners stay visible and bring in new customers — especially when you need them most.

Visit TheCustomerFactory.com/socialpublicity—to learn more about how we help businesses like yours grow without gimmicks or fluff.

We recently ran a test for a business owner who wanted to play it safe.

We recommended a $10 per day Facebook ad campaign.

But he asked us to keep it at $5 instead.

So we did.

And while the ads technically ran…It was like the lights were on but no one was home.

Very little traction.Very little engagement.No real movement.

We brought this up with one of our contacts at Facebook — one of the minions of Mark Zuckerberg who keeps us up to date and answers questions like this.

He told us what was really going on.

If you spend too little on Facebook ads, the platform doesn’t get the signals it needs to figure out who to show your ads to.

It can’t gather enough feedback to optimize.

So while your ad might be “running,” it’s not really doing what it needs to do to succeed.

So what does this mean for you?

If you’ve ever tested a $5 ad and got very little out of it…Try again at $10 per day.

That small bump might be just enough to get you over the line —To give Facebook the data it needs to actually target and deliver.

$10 a day is the level where we consistently see traction, reach, and results.

Visit TheCustomerFactory.com/socialpublicity—to learn more about how we help businesses like yours grow without gimmicks or fluff.

Let me ask you straight up…When was the last time you mailed your customer list?Not just a receipt or invoice. I mean a real message. A letter, email, or text blast to reconnect.Most business owners skip this step.Some say, “My customers only need me once,” like a home builder or specialty service.But that misses the point.Your customer list is the most valuable group you have.Even if they don’t buy again, they talk to people.Family. Friends. Neighbors.And if you’re not in regular contact, you’re easy to forget.Mailing your customer file isn’t just about selling.It’s about reminding them that you’re still here.Still helping people. Still the right one to refer.And yes, if you offer something they could buy again, this gives them a nudge.Ask any business consultant how to generate fast income.They’ll say the same thing.Mail your customer list.These people already trusted you once.They paid you.They chose you.That puts them in a whole different category than the rest of the world.And when they refer someone, it reinforces that they made the right choice the first time.People love to be right.So help them feel good about recommending you.Give them the chance.Send something out.Doesn’t have to be fancy.Just has to be real.It works. Almost every time.And if it doesn’t, message me and we’ll figure it out.

Visit TheCustomerFactory.com/socialpublicity—to learn more about how we help businesses like yours grow without gimmicks or fluff.

🎯 One of the easiest ways to stop wasting money on ads is to fix your targeting.

Most business owners choose a radius around their business: 5 miles, 10 miles, 15 miles. But here’s the problem:

Remember geometry class in high school? The area of a circle is PI × r².

So:5-mile radius = ~78 square miles15-mile radius = ~706 square miles

That’s 9X the area for the same budget.

So if you’re spending an ad budget of $300 to reach 5 miles and suddenly jump to 15, that same $300 is now diluted across 9 times the geography.

That means no one sees enough of your message for it to matter, and you wonder why no one calls.

Even worse, people farther away are less likely to do business with you. More distance means more friction, less trust, and more options closer to home.

So not only are you spreading your budget thin, you’re doing it to reach people who probably aren’t coming anyway.

Here’s the fix:Use the 80/20 rule.

Pull your past customer list.Sort it by ZIP code.

You’ll see that 80% of your business comes from just a few ZIPs.

Target those ZIPs only. That’s your core.

Later, once things are humming, you can test new areas. But don’t mix them with your home turf.

Take care of the ZIP codes that are already taking care of you.

Visit TheCustomerFactory.com/socialpublicity—to learn more about how we help businesses like yours grow without gimmicks or fluff.

A large study was done to find out why customers stop doing business with companies they were already working with.

It covered a wide range of industries and services.And the results were surprising.

The top reason wasn’t:

• Poor quality
• High price
• Or that a competitor came in cheaper

Those are the excuses people give.

But the real reason?Perceived indifference.

At some point, the customer got the feeling that the business just didn’t care.

It might have been a missed call.A slow response.A minor complaint not followed up on.

Even if you were in the background working your tail off for them…They didn’t see it.So they assumed you didn’t care.

That’s when they start looking elsewhere.

Most business owners would be shocked by that. You’re not indifferent. You care deeply.But if they don’t feel it, it doesn’t matter.

So what’s the fix?

💡 Unnecessary communication.

It’s the small “extra” touches that show you’re still engaged:

• A follow-up a few days after the job
• A check-in call without a sales pitch
• A birthday message
• A “just thinking of you” email

Restaurants do this well. The server handles the meal.Then the manager walks over just to ask how things are.Not needed. But it makes you feel cared for.

That’s what keeps people from quitting. Because once they believe you care, they give you more grace, more trust, and they stay.

Visit TheCustomerFactory.com/socialpublicity—to learn more about how we help businesses like yours grow without gimmicks or fluff.