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Tag: Marketing Tactics

Anything that relates to improving tactics in general marketing for a practice.

How To Become The Local Health Authority

Practice owners believe that if more people simply understood who they were and what their practice could do for them that folks would flock in the door.
There’s a lot of truth to that, so how does one accomplish that?
The bottom line of all marketing is to attract the best attention.
Notable figures like Grant Cardone preach that to be successful, one must grab attention by being present in the market and highly visible.
For a practice owner, the key is to showcase your successes.
Your communication should be authentic and aim to help people. Even your advertising can educate and give hope.
Good attention comes from providing solutions and addressing problems for your audience.
There are multiple ways to attract attention, from content marketing and social media to traditional postcard campaigns. No matter the method, keep it interesting and useful to your audience. If you want to double the size of your practice, you’ll need to double the amount of good attention you’re currently getting.
It’s impossible to build a prosperous practice in obscurity.
One effective method is Facebook advertising, as it allows you to put a helpful, useful message in front of a large audience.
By running more ads, you can attract more attention and attract more people.
To achieve your goals and become a recognizable figure in your area, consistently attract good attention by providing solutions to problems.
Ensure you’re always connecting with your market and remaining visible. As you continue to do this, your practice will grow, and that means you’ll help more people and reach your financial goals.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.
If you want your community to know, like, and trust you, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here

May 17, 2023
Did Running That Discount Offer Hurt Your Brand?

Running that super-discount limited-number voucher offer with the countdown clock didn’t just fail to bring in qualified new patients, it may also have damaged your brand (how people perceive your practice) by making you look like a smarmy used car salesman, desperate to make a deal.

A strong brand is one that is top of mind with the prospective audience, with a positive image and a clear understanding of its value to them.

Brand damage occurs when the perceived value and trustworthiness of a practice are negatively affected, often due to poor marketing strategies.

One example of brand damage is when a marketing company promotes a high-quality clinic as a cheap, discounted service, confusing potential patients and attracting the wrong type of person in the door.

This damages the clinic’s reputation in two ways.

First, while the campaign might bring in dozens of people, thousands and thousands more people saw the advertisement and created an opinion of the practice from it.

Next, those dozens and dozens of low-quality patients that came in were not a good fit and tended to not become success stories from care.

These people then go out into the community talking about how they tried that practice and “it didn’t work”.

Of course, it takes more than a typo or a few simple marketing mistakes to damage a brand.

To identify brand damage, monitor the quality of incoming calls and walk-ins. If you are attracting the wrong type of customer or receiving fewer referrals, your brand may be damaged.

Brand rehabilitation can be a slow process, often requiring two to three times the duration of the damaging marketing campaign. Some aspects of brand damage may never be fully repaired, but significant improvements can be made.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Build A Bulletproof Future For Your Practice With Abundance

The only thing that never changes is the fact that things change. If your practice relies on just one or two sources for new patients you could wake up tomorrow and find yourself in big trouble.

Here is how you make sure you never run out of new patients no matter what’s happening.

The first thing to adopt is a strategy of Abundance.

Too often people aim at what they think they need. However, that leaves zero room for error and assumes everything goes as planned.

The strategy of abundance says if you need 20 new patients per month to thrive you should aim at building systems that generate 40 or even 60.

This means you have to diversify the sources where you get your new patients. Of course, this does not happen overnight so here are some steps you can take now to build towards that bulletproof future.

Work on your referral program. When it comes to referrals the most important thing is remembering to ask for referrals.

There are a lot of ways to go about it but that’s the bottom line ask more, get more. Determine how to ask for referrals, what your referral offer is, your referral contact strategy, and what to say to patients when asking for referrals.

Implement an ongoing patient reactivation campaign. Have a process in place to contact former patients and offer them a chance to come back and see you.

Continue building relationships with them by sending emails, texts, or letters. Too often a practice owner will do this one time and then stop.

Invest in paid marketing. Begin with Facebook advertising as it’s a quick and easy way to get new patients. Focus on targeting patients with specific complaints or issues, rather than promoting specific treatments or equipment.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Why Your Beautiful Website Is Driving Away New Patients

No matter how much search traffic or attention your website gets, it’s going to disappoint new patients and waste opportunities if it was built with new patient conversion as the top goal.

The entire purpose of your website is to get people to contact you so you can ultimately get them in for care. After all, you can’t get someone new onto service if they never contact you.

Unfortunately, many websites fail on this critical point.

Too often a practice website was designed by a web designer (not a marketer) to please the practice owner. Little to no less attention was put on the actual performance of the site in terms of getting new patients to reach for more information.

So you end up with websites that look great but actually underperform when it comes to the number of new patients generated.

You really see this in action when you see a website that goes out of its way to answer all the people’s questions.

This sounds good until you think it through.

If someone comes to your website with a question and you answer them on the website you never get a chance to speak to them.

Your website shouldn’t just be pretty; it should be designed foremost to get you, new patients. The design should be conversion-based, meaning that every element on the website should be focused on getting prospective patients into direct communication with you and your office.

That usually means LESS text and an emphasis on contacting the office for answers.

You need to measure its effectiveness by tracking how many patients it brings in. Start by putting a tracking phone number on your website and counting how many people contact you through it each week or month. Treat your website like an employee that you pay; if it’s not producing, then it’s time to make changes.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
New Facebook Ads Formats: Expert Tips For Maximum Engagement

If your new patient Facebook ads are not performing as well as they should, check to be sure you are not misformatting your ads with the below tips.

Primary Text:

Facebook has made a significant change to the primary text in your ads, which refers to the text appearing above your ad image. Previously, ads had up to seven lines of primary text. However, this has now been reduced to just three lines.

It’s essential to make those first two or three lines as engaging and attention-grabbing as possible. Get straight to the point and focus on the primary benefits of your offering, using powerful words that elicit a response from your target audience.

Images change:

Facebook has also updated the aspect ratio for ad images. Previously, images had a 2:3 aspect ratio (two parts high by three parts wide). The new aspect ratio is 4:5 (four parts high by five parts wide), resulting in a more square-ish image. This change is crucial because Facebook now crops the top of images, potentially cutting out important parts of your photo. To avoid this, adjust your images to the new aspect ratio.

Discovery! Authentic Photos mean better performance:

When selecting images for your ads, using real photos from your practice can lead to better performance compared to stock images. Authentic photos create a sense of connection and can resonate more with your audience. Just remember to respect privacy regulations and use images with the correct aspect ratio.

Tips for Adapting to the Format Changes

Craft concise, impactful primary text: Take the time to create two or three powerful sentences that effectively communicate your message. This can be challenging, but the effort will pay off in the long run.

Test multiple versions: Once you have your primary text and images, don’t be afraid to test different variations to see which ones perform best.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
How To Write Facebook Ads That Get New Patients

If your Facebook new patient ads are underperforming perhaps you’re trying to do too much with your ad.

Basically, it comes down to Laser versus Shotgun.

Shotgun marketing is a broad approach, where you list all services offered in an ad, hoping to catch someone’s attention.

On the other hand, laser ads target one specific complaint (ie. Knee pain, Neuropathy, etc), speaking directly to the viewer’s needs. From years of experience, it’s clear that these one-topic ads outperform the shotgun approach by a significant margin.

Shotgun ads often stem from a lack of experience or confidence in advertising.

Marketers anxiously want to cast a wide net, hoping to reel in potential customers by listing everything they treat.

Thus, shotgun ads tend to be more about the advertiser, rather than the prospective patient.

In contrast, single-complaint-focused ads speak entirely to the prospect appealing to their self-interest, which is vital for effective copywriting.

It is far better to run separate campaigns for each specific complaint or service you want to advertise.

Ensure the conversation continues seamlessly from the ad to the landing page, using the same language and addressing the viewer’s concerns about that one complaint.

By showing you understand their needs, you gain their trust and interest.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Controlling New Patient Lead Quality With Your Facebook Ads

Being able to attract qualified and motivated new patients on demand is one key to setting yourself free as a practice owner and guaranteeing your financial future.

One crucial aspect of marketing for new patient leads is controlling lead quality.

By “quality” I mean a combination of factors ranging from someone’s level of motivation for care to their ability to pay for that care.

Lead quality is about finding the right balance between qualified and motivated individuals.

Highly qualified individuals may not be motivated enough to commit, while highly motivated individuals might lack the means to access your services. Striking the right balance is key to a successful marketing campaign.

Marketing “friction” is what helps you target the ideal audience. Friction refers to the level of difficulty a person faces when making an appointment request.

For example, a low-friction method like a Facebook lead ad requires minimal effort, while a high-friction method may involve them leaving Facebook to go to a dedicated landing page with a video and lengthy lead form, all before they can book an appointment.

More friction = higher quality

To optimize your marketing efforts, you must find the ideal level of friction that generates the leads you want for your practice.

Adjust factors such as form length, required fields, and the wording on your landing page. Keep in mind that as the quality of leads increases, the quantity almost always decreases.

Your ideal level of quality/friction can change based on your front desk’s efficiency or the size of your staff.
By working closely with your marketer, you can find the perfect balance between lead quality and quantity, ultimately maximizing the effectiveness of your marketing campaigns.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
3 Ways To Improve The Strength Of Your Practice’s Brand

Your brand is what people think of you and tell each other about you.

The strength of your practice brand determines whether you struggle to make ends meet or are the local authority on healthcare.

Unfortunately, most practice owners neglect their long-term reputation and brand in favor of immediate new patient acquisition.

In oriental medicine, there is the concept that “healthy and sick cannot exist at the same time.”

This basically means something is either improving or it is dying. Your brand reputation and message are either growing and improving or declining and becoming less effective.

This idea suggests that you must continually work on expanding your reach and maintaining a positive image. If you’re not actively promoting your brand, you’re likely losing ground to competitors who are more aggressive.

Here are three ways (of many) to keep your brand strength healthy:

1. Market aggressively.

People do business with those they trust. A constant presence in the marketplace breeds familiarity and familiarity breeds that trust. You’ve got to stay present otherwise you begin to fade into obscurity with the public.

2. Deliver a great service.

Nothing succeeds like success. The better you are delivering good service the easier it is to build a positive brand. The hardest thing to do is build a positive brand on the back of poor patient experiences.

3. Make sure people know about it.

This boils down to great reviews and testimonials on Google, and Facebook and then putting them out to your own mailing list and other channels. If someone says something good about you, you should amplify it out to the marketplace.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
How The “Guaranteed New Patients” Scam Works

If you’re a practice owner on Facebook you’ve been targeted by people promising to get you 30 new patients in 30 days guaranteed. Sometimes the guarantee is even more outrageous with 100 new patients in 30 days or they will pay your money back plus a trip to Hawaii or some other inducement.

These are like the old timeshare sales pitch that sounds too good to be true because it is.

For starters, any marketing company that has to stoop to mega discounting their own services is not very good as a marketing company and won’t be able to provide quality service.

If their number one trick is to go to super discounting to get business for themselves, that is what they demand you do as a client.

To qualify for guaranteed patients often these outfits will insist that you run the offer they come up which commits you to practically give away your services. I’ve literally seen an offer for $14 consult with, x-rays, adjustment, and a 30-minute massage!

Yes, that does get people to respond but think of the type of new patient that it pulls in.

The discount shopper. These people disappear like water into the sand as soon as you start asking them to get on an actual care program.

With the guaranteed scam you may indeed see a hundred new patients, but all at $27 each, and end up with nobody on a main care program.

Add to this the damage to your name and brand. You’ve just made your brand the discount option of the area.

To guarantee your financial future you need to think long-term and create multiple feeder lines that create a consistent flow of qualified new patients who will come in and start care.

The relationship needs to be based on them regaining their health and ability with your assistance, not on the bone-deep discount deals.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Unlock Practice Success: The #1 Millionaire Marketing Secret

This is not a pitch for a stock, cryptocurrency, or some sketchy real estate deal. Rather, I want to point out the one investment that has made millionaires out of most practice owners like you.

This investment is a reliable marketing program that generates a consistent flow of qualified new patients for the cases you can profit from.

If you want to turn $5,000 into $40,000 within 30 days, a good marketing campaign is the best way to do it.

Even better, once built a successful marketing campaign is running, it tends to pay off month after month and year after year.

Not convinced? Consider this:

Think about a multi-million dollar practice you have seen.

You can be sure that they have a fairly extensive marketing effort and a regular recurring budget covering personnel and advertising of some sort. The business model relies on turning that recurring budget into higher multiples of recurring revenue.

More revenue leads to more advertising which leads to more revenue which leads to even more advertising on and on, bigger and bigger.

It’s crucial to recognize marketing as an investment rather than an expense, as the objective is to generate more revenue in return.

As with all investments, there is risk and you may need to test a few approaches before you hit pay dirt. But to grow you must be prepared to take some risks.

After all, those who wish to have zero risk end up making zero investments and always see zero returns.

Start small such as $50/day on Facebook ads. Then as you have more success slowly expand your budget. Our bigger clients started small but now spend more than $500/day on marketing – and they also now make multiple 6 figures per month in revenue!

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023