About The Customer Factory

A family business, helping family businesses.

I'm John Nesbit. As an agency partner in the competitive Chicago advertising world, I developed and proved an analytical approach to online marketing, with success across Inc. 500 brands. I also founded and built a multi-million-dollar ecommerce brand.

Then my health issues interrupted my career. That led me to the chiropractic integrated model, and to a bigger realization: local businesses needed a better, less stressful way to attract new customers. After recovering, I turned down offers to keep working with top brands, and instead dedicated my work to helping local owners get known in their communities.

Since 2012, my family and I have done exactly that. We're in Johns Creek, Georgia.

What makes us different

We believe the best marketing is the marketing you don't have to think about every day. It should just work, reliably.

We get local businesses known, liked, and trusted in their community, so the right customers come to the right business owner. It's the only thing we do.

The team

John NesbitFounder & CEO

Since 2012. Analytical marketer, Inc. 500 background, on a mission to remove the burden of marketing from local business owners.

Rosaura NesbitEVP of Administration

John's wife of over 30 years; a veteran administrator with a finance background.

Merle SteplerOperations

Degree in Analytical Mathematics, with high-level training in data evaluation and organizational operations.

Johnny NesbitVP, Technical Delivery

Oversees hundreds of successful clients each month.

Michaela NesbitVP of Marketing & Sales

A sales and marketing expert who helps people connect with our services.

Alex NesbitData Intelligence Manager

Supports the organization and clients with expert data management and systems.

Tom DavisHead of Treasury

A fully qualified, trained expert in the finance field.

JDJudith DignadiceDeputy Production Assistant

Beats production deadlines and provides support that exceeds expectations.

Michelle HernandezLead Production Assistant

Precision and attention to detail keep client campaigns at peak performance.

Josh MiningerBusiness Relationships

Communication skills that ensure a steady stream of quality relationships.

Justice SteersMarketing Manager

Facebook marketing expertise and constant attention to daily results get your ads working exactly as intended.