Successful vs. Struggling Practices: What’s the Difference and Who Can You Trust?On a beautiful sunny afternoon 19 years ago, two young men graduated from the same chiropractic college.Both had been above-average students. Both were personable. By all accounts, both seemed equally likely to be successful. They shared the same ambitions of opening their own practices

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Offering bone-deep discounts to bring in people is a losing game. There is an alternative that takes a little more thought but really pays off in the end. I’ll summarize it here and you can try it for yourself.Recommended ResourcesHow to Fix a Disappointing New Patient Marketing CampaignQuickly isolate why your Facebook ads are not

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A common marketing tactic is to cover everything practice offers in one ad and get it in front of as many people as possible. It’s understandable to think that this would produce the best results, after all, a broad ad applies to anyone who sees it right? In today’s video, I show you the difference between

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Facebook revolutionized marketing with its ability to target people very precisely. In 15 minutes I give you the basics of how you can make sure your ads go to the perfect prospect every time.  Use the data in this video to help generate more new patients for your office. Recommended ResourcesHow to Fix a Disappointing

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You may have seen the news out there warning that Facebook is limiting the number of ads you can run. Yes, there is some truth to it, but unless you are a rank amateur marketer, this won’t impact you. In this video, I explain what is happening and why Facebook has announced this ad limit. Recommended

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Doc, your website should be consistently generating new patients for your practice. If you can’t say without a doubt, how your practice website has contributed to your practice growth month after month, take two seconds to check for this built-in flaw. I found it is very common and could be an indicator of why a

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