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The Most Expensive Marketing Mistake You’re Probably Making
The mistake that costs business owners more money than bad headlines, bad images, or bad offers combined: running a genuinely good ad for too short a time.
It happens constantly. Someone spends hours — sometimes weeks — agonizing over ad copy, headlines, and which image to use. They finally launch it. And if it doesn’t produce an immediate flood of new business, they pull the plug. Fast. Before they “lose any more money.”
Here’s the problem with that: you probably did a good job.
Most business owners are reasonably competent at marketing their own business. You built it. You know what it does, who it’s for, and how to talk to your customers. So when you sit down and write an ad, it’s usually decent. The issue isn’t the ad — it’s that you gave up on it after a week or a month and expected a Lamborghini in return.
People Are Slow to Notice Anything
Think about a billboard. Most people don’t actually register it until they’ve driven past it ten or fifteen times. They’ve technically “seen” it long before that, but seeing isn’t the same as noticing. Noticing takes repetition.
The same is true everywhere — social media, print, anywhere you’re trying to get attention. There’s too much noise out there for anyone to absorb a new message on the first, fifth, or even tenth exposure. Depending on the research you look at, people typically need somewhere between 10 and 30 exposures before a message actually sinks in enough to be consciously considered.
This is exactly why big companies run the same commercial for an entire year. It’s not because that one commercial is a masterpiece — it’s because repetition is what makes a message land. Run it long enough and you’ll see it: an ad performs okay at first, then keeps getting better simply because more people have seen it more times.
The Real Killer of Ad Campaigns
It’s not bad copy. It’s not the wrong image. It’s impatience.
It’s the fear that you’ve made a mistake, that money is bleeding out the door, and that you need to “stop the loss” right now. So you pull the ad — and then what? You already did your best work on the first version. What’s the second version going to be, built out of frustration and panic?
Do your best work, put it out, and then let it run. Don’t kill a campaign until plenty of people have seen it multiple times — call it 20, 30, maybe 40 exposures per person — before deciding it’s a failure.
Trust the work you already put in. Go run your business. Let the marketing cook in the background.
Be patient, be cool, and you’ll make a lot more money — and a lot more customers — than the guy who pulled his ad after two days.
And as always, if you’re looking for professionals to get your business new customers, without blowing the bank wide open, click here.
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A Better Way to Advertise
Why Do Some Local Businesses Stay Busy—While Others Stay Invisible?
If you’re a local business owner—whether you run an auto shop, a chiropractic clinic, a dental office, or any service that depends on people in your town—there’s one challenge you’ve probably run into:
Being great at what you do isn’t enough.
Maybe you’ve paid for ads that worked for a while… until they didn’t.Maybe you’ve tried marketing agencies, boosted posts, SEO, or even email campaigns—but nothing seems to stick.
It’s not that your service isn’t valuable.It’s not that customers don’t need you.It’s that too few of them even know you’re there.
And when people don’t know you, they don’t trust you.When they don’t trust you, they don’t choose you.
Here’s the truth:Best-known beats best. Every time.
The problem?Most marketing strategies are either too expensive, too inconsistent, or too time-consuming to manage.And without a predictable, affordable way to stay in front of potential customers… your growth stalls.
But that’s changing.
I just filmed a training that walks you through a new approach to local marketing.It’s been tested. It’s been working. And it’s built for normal businesses with normal budgets.
If you’re tired of throwing money at ads that don’t last…
If you’re looking for a way to finally become the business people know, like, and trust…
And if you want something you can run without spreadsheets, stress, or high costs…
Then take 20 minutes and watch this.
It may be the most important marketing shift you’ve never heard about—until now.
And as always, if you’re looking for professionals to implement this strategy to get your business new customers, without blowing the bank wide open, click here.
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Free vs Paid Traffic Trend You Have to Know About
It’s no secret that small business marketing is constantly changing. What worked like magic a year ago might not even move the needle today. As a business owner, you’ve got to keep up—or get left behind.
That’s why I recorded a new video walking through what’s quietly fading away in local marketing… and what’s taking its place.
One of the methods I cover has been the lifeblood of many local businesses for over a decade. But the numbers tell a different story now—and if you’re still relying on it, you might already be feeling the pinch.
In this video, I share real-world examples from business owners I work with, what’s changing under the surface, and how to future-proof your marketing efforts.
After watching, if you’re wanting to get started with a proven and secure marketing strategy that can be put into effect immediately,
We’ll show you our proven strategy to getting small businesses consistent customers.
In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria
3A Automotive & Diesel
“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”
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A Totally New Strategy
Marketing That Actually Works for Small Business Owners(Without Wasting Time or Breaking the Bank)
If you run a local business, you already know how tough it is to get noticed.
You’ve probably tried ads, boosted posts, maybe even paid a marketing agency or two. And in the end, most of it feels like you’re just lighting money on fire and hoping someone walks through the door.
That’s because most marketing today is either too expensive, too complicated, or too inconsistent to work long term — especially for a small business.
But there is a better way.
It’s called Social Publicity, and it’s a smarter, simpler way to get your business in front of the right people — the local folks who actually become customers.
This isn’t another lead generation gimmick.
Social Publicity doesn’t flood your inbox with junk leads. It doesn’t require you to become a full-time content creator. And it doesn’t cost thousands a month.
Instead, it uses the power of social media to quietly introduce your business to the local community — building name recognition, trust, and awareness before they ever need you.
Then, when the time comes?
They call you. Not the other guy.
This free on-demand webinar walks through the whole strategy, why it works, how it works, and how to start using it yourself.
And as always, if you’re looking for professionals to implement this strategy to get your business new customers, without blowing the bank wide open, click here.
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Google or Facebook: Which is Best for New Business
If you run a local business, whether people come to you or you go out to serve them, there’s a question that always seems to come up:
Which platform is better for getting new customers: Google or Facebook?
It’s a fair question.
After all, both platforms dominate online attention. Both offer powerful tools. And both promise to get your message in front of the right people… if you know how to use them.
But choosing the right one for your business? That’s where things get tricky.
Do you go with the search-based power of Google clicks? Or do you lean into the familiarity and visibility that comes from what we call Social Publicity™ on Facebook and Instagram?
The answer might surprise you. And once you understand it, you’ll always know which option fits your business and when.
In this video,
I’ll walk you through the exact differences between Google clicks and Facebook exposure, when to use each strategy (and when not to), and what’s actually working right now for local service businesses.
After watching, if you’re wanting expert help with where your marketing budget is best spent and how to get people to choose you over the other guys,
We’ll show you our proven strategy to getting small businesses consistent customers.
In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria
3A Automotive & Diesel
“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”
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Why Smart Business Owners Don’t Do Their Own Marketing

When it comes to getting your marketing done, you’ve got three real choices.
First, you can do it yourself. You know it’s important. But let’s be honest. You’re already busy running your business, serving customers, and putting out fires. So marketing slips to the bottom of the list. It only gets done halfway, if at all. Not because you don’t care, but because there are only so many hours in the day.
Second, you can hire someone on staff. Sounds simple, but here’s the problem:
if someone was any good at marketing, they’d cost you a fortune. So you end up hiring someone less expensive. Which means they’re not that good at marketing. Which means they end up costing a fortune too—just in a slower, more painful way.
The third option is the smart one. It’s the same reason people come to you. If they tried to do what you do, it would take more time, cost more money, and the results wouldn’t be as good. That’s why folks don’t do their own dentistry, or try “home chiropractic.” They come to a pro.
Marketing works the same way. An expert can do it faster, better, and for less than what it would take you to figure it out yourself.
Of course we all know the problem here is most agencies are flimsy at best. The only way to know who is who is from their past results. So always look for happy clients and successful programs. That’s the only way to tell – everything else is suspect.
Now, it might sound self-serving, but that’s exactly what we do at The Customer Factory. Our Social Publicity program makes sure people know who you are, what you do, and how to find you. Let our legion of happy customers speak for us. They’ll tell you we know what we’re doing.
Find out what my Social Publicity program can do for your business by Clicking here
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Control Your Competitors

“You can’t control what your competitors do, but you can control what you do — and that’s all you need.”
Business is full of noise. Competitors change prices. They post on Facebook. They try the next ad gimmick. You can’t stop any of that. But the good news is, you don’t have to.
What matters is how you show up. When people in town need your service, they think of the name they’ve seen the most, the one they already trust. That’s why you can’t afford to sit still. You’ve got to keep your name out there. Keep reminding people what you do. Keep making sure they know how to find you.
If you don’t, your business fades from memory. People ask, “Are they still in business?”. That’s how you lose customers, not because a competitor is better, but because they stayed visible while you went quiet.
So keep building. Keep showing up. It’s like farming, not hunting. Plant the seeds of awareness today and you’ll have steady customers tomorrow.
Find out what my Social Publicity program can do to keep your business growing by Clicking here
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What 3 Things Are Working to Bring in New Customers?
Getting new customers used to be easier.
Now?- What used to take a few phone calls now takes 20 or more.- Advertising costs more.- And trying to keep up with marketing feels like a second full-time job.
So what’s actually working right now?
In this short video, I break down the 3 things local business owners are doing right now to consistently bring in new customers — without wasting money or burning out.
After watching, if you’re still worried about what you can do to change your business situation for the better immediately,
We’ll show you our proven strategy to getting small businesses consistent customers.
In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria
3A Automotive & Diesel
“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”
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How to Beat Every Competitor
If you’re a local business owner, you’ve probably felt the pressure of competing with big-name chains moving into your area.
They’ve got more money, more reach, and more recognition.
So how do you compete?How do you not only survive but win against someone with more staff, more money, and more reach?
You might be tempted to think the answer lies in being “the best”, but that’s not always true. In fact, most of them don’t even know who the best is.
In this video, I walk through a simple, effective strategy local business owners are using right now to win — even in crowded markets.
After watching, if you’re still worried about how to beat the big companies,
We’ll show you our inexpensive, efficient strategy to getting small businesses consistent customers.
In over a decade since it’s creation, The Customer Factory has served over 100 different local businesses across the United States of America.

Jimmy Alauria
3A Automotive & Diesel
“With [The Customer Factory] people are ready to buy. They trust us. They’ve already done their research, they’ve seen us enough and so, we’re seeing people just show up.”


