Most business owners spend time perfecting their product or service—but overlook one surprisingly powerful detail: color.
A recent experiment tested this using shampoo bottles—same product, same price, just different color packaging. The results? Let’s just say, they weren’t even close.
Customers didn’t just buy more based on the color—they felt differently about the product itself.
And no, we’re not talking about bright vs. boring here. We’re talking about how color affects trust, perception, and sales—whether you realize it or not.
So, which color performed better?
