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Why Your Beautiful Website Is Driving Away New Patients

No matter how much search traffic or attention your website gets, it’s going to disappoint new patients and waste opportunities if it was built with new patient conversion as the top goal.

The entire purpose of your website is to get people to contact you so you can ultimately get them in for care. After all, you can’t get someone new onto service if they never contact you.

Unfortunately, many websites fail on this critical point.

Too often a practice website was designed by a web designer (not a marketer) to please the practice owner. Little to no less attention was put on the actual performance of the site in terms of getting new patients to reach for more information.

So you end up with websites that look great but actually underperform when it comes to the number of new patients generated.

You really see this in action when you see a website that goes out of its way to answer all the people’s questions.

This sounds good until you think it through.

If someone comes to your website with a question and you answer them on the website you never get a chance to speak to them.

Your website shouldn’t just be pretty; it should be designed foremost to get you, new patients. The design should be conversion-based, meaning that every element on the website should be focused on getting prospective patients into direct communication with you and your office.

That usually means LESS text and an emphasis on contacting the office for answers.

You need to measure its effectiveness by tracking how many patients it brings in. Start by putting a tracking phone number on your website and counting how many people contact you through it each week or month. Treat your website like an employee that you pay; if it’s not producing, then it’s time to make changes.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
New Facebook Ads Formats: Expert Tips For Maximum Engagement

If your new patient Facebook ads are not performing as well as they should, check to be sure you are not misformatting your ads with the below tips.

Primary Text:

Facebook has made a significant change to the primary text in your ads, which refers to the text appearing above your ad image. Previously, ads had up to seven lines of primary text. However, this has now been reduced to just three lines.

It’s essential to make those first two or three lines as engaging and attention-grabbing as possible. Get straight to the point and focus on the primary benefits of your offering, using powerful words that elicit a response from your target audience.

Images change:

Facebook has also updated the aspect ratio for ad images. Previously, images had a 2:3 aspect ratio (two parts high by three parts wide). The new aspect ratio is 4:5 (four parts high by five parts wide), resulting in a more square-ish image. This change is crucial because Facebook now crops the top of images, potentially cutting out important parts of your photo. To avoid this, adjust your images to the new aspect ratio.

Discovery! Authentic Photos mean better performance:

When selecting images for your ads, using real photos from your practice can lead to better performance compared to stock images. Authentic photos create a sense of connection and can resonate more with your audience. Just remember to respect privacy regulations and use images with the correct aspect ratio.

Tips for Adapting to the Format Changes

Craft concise, impactful primary text: Take the time to create two or three powerful sentences that effectively communicate your message. This can be challenging, but the effort will pay off in the long run.

Test multiple versions: Once you have your primary text and images, don’t be afraid to test different variations to see which ones perform best.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
How To Write Facebook Ads That Get New Patients

If your Facebook new patient ads are underperforming perhaps you’re trying to do too much with your ad.

Basically, it comes down to Laser versus Shotgun.

Shotgun marketing is a broad approach, where you list all services offered in an ad, hoping to catch someone’s attention.

On the other hand, laser ads target one specific complaint (ie. Knee pain, Neuropathy, etc), speaking directly to the viewer’s needs. From years of experience, it’s clear that these one-topic ads outperform the shotgun approach by a significant margin.

Shotgun ads often stem from a lack of experience or confidence in advertising.

Marketers anxiously want to cast a wide net, hoping to reel in potential customers by listing everything they treat.

Thus, shotgun ads tend to be more about the advertiser, rather than the prospective patient.

In contrast, single-complaint-focused ads speak entirely to the prospect appealing to their self-interest, which is vital for effective copywriting.

It is far better to run separate campaigns for each specific complaint or service you want to advertise.

Ensure the conversation continues seamlessly from the ad to the landing page, using the same language and addressing the viewer’s concerns about that one complaint.

By showing you understand their needs, you gain their trust and interest.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Practice Success: How To Build A Loyal And Competent Team

To build a successful practice, you need a competent, loyal team. Regardless of your goals, you cannot grow without skilled individuals who share your purpose. The key to achieving this is to find people who genuinely care about their work and share your practice’s mission.

Here is how I hire competent and loyal staff.

I own a successful new patient marketing company. Our hiring process is quite selective, and we go through numerous resumes to find the right candidate.

We eliminate candidates with errors in their resumes because it suggests they aren’t detail-oriented. We also conduct thorough testing, including IQ tests and aptitude assessments, to determine if they can learn and execute tasks efficiently.

We prefer hiring individuals without prior marketing experience, as they may have misconceptions or insufficient knowledge.

We train them with our proprietary methods to ensure they excel in their roles. Ongoing training is vital for everyone in the company, as industries are constantly evolving.

Our commitment to improvement extends to each team member. While they might not work with us for their entire careers, we want them to grow and develop while they’re with us.

Our business relies on documented procedures and comprehensive training, which allows us to seamlessly onboard new team members.

This approach prevents the loss of competence when someone leaves, ensuring our clients don’t experience any disruptions.

Developing a solid hiring and training process will enable you to build the business you love without feeling trapped or overworked. Cultivate a team of skilled, purpose-driven individuals and watch your company flourish.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Controlling New Patient Lead Quality With Your Facebook Ads

Being able to attract qualified and motivated new patients on demand is one key to setting yourself free as a practice owner and guaranteeing your financial future.

One crucial aspect of marketing for new patient leads is controlling lead quality.

By “quality” I mean a combination of factors ranging from someone’s level of motivation for care to their ability to pay for that care.

Lead quality is about finding the right balance between qualified and motivated individuals.

Highly qualified individuals may not be motivated enough to commit, while highly motivated individuals might lack the means to access your services. Striking the right balance is key to a successful marketing campaign.

Marketing “friction” is what helps you target the ideal audience. Friction refers to the level of difficulty a person faces when making an appointment request.

For example, a low-friction method like a Facebook lead ad requires minimal effort, while a high-friction method may involve them leaving Facebook to go to a dedicated landing page with a video and lengthy lead form, all before they can book an appointment.

More friction = higher quality

To optimize your marketing efforts, you must find the ideal level of friction that generates the leads you want for your practice.

Adjust factors such as form length, required fields, and the wording on your landing page. Keep in mind that as the quality of leads increases, the quantity almost always decreases.

Your ideal level of quality/friction can change based on your front desk’s efficiency or the size of your staff.
By working closely with your marketer, you can find the perfect balance between lead quality and quantity, ultimately maximizing the effectiveness of your marketing campaigns.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
The Surprising Key To Successful New Patient Dinner Events

It’s natural to assume that more is always better when it comes to having new patient prospects at your new patient seminar. Surprisingly, the numbers tell a different story.

Recently an integrated practice owner held a live new patient dinner event at a hotel near his practice. He was blown away to have 78 people attend.

The presentation went very well with nobody leaving early. However, in the end, his staff of three people and himself were completely overwhelmed and they only managed to schedule four people. The rest walked out interested but unscheduled.

Even after several weeks of following up, they know they missed out on a lot of great potential prospects.

The problem wasn’t the turnout, the problem was the limited manpower to handle the interested and excited prospect. Having too many people at the event turned out to be a problem.

The next time out this practice owner was a lot more measured in his approach. He kept it small. Only 11 people showed up, but the results were astounding.

He had his three staff were able to speak to each one of the attendees. Out of the 11 who attended, 7 scheduled on the spot and became new patients – nearly double the financial results of the much larger earlier event.

If you’re hesitant about hosting live events, consider trying a small-scale gathering. With the right audience, even 5 to 15 people can make a significant impact.

As you grow and your staff grows you can create larger events and rake in more new patients in one night than some practices do in a month.

But you should start small and be sure to keep the crowd size in ratio to the number of staff you have available that night.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
3 Ways To Improve The Strength Of Your Practice’s Brand

Your brand is what people think of you and tell each other about you.

The strength of your practice brand determines whether you struggle to make ends meet or are the local authority on healthcare.

Unfortunately, most practice owners neglect their long-term reputation and brand in favor of immediate new patient acquisition.

In oriental medicine, there is the concept that “healthy and sick cannot exist at the same time.”

This basically means something is either improving or it is dying. Your brand reputation and message are either growing and improving or declining and becoming less effective.

This idea suggests that you must continually work on expanding your reach and maintaining a positive image. If you’re not actively promoting your brand, you’re likely losing ground to competitors who are more aggressive.

Here are three ways (of many) to keep your brand strength healthy:

1. Market aggressively.

People do business with those they trust. A constant presence in the marketplace breeds familiarity and familiarity breeds that trust. You’ve got to stay present otherwise you begin to fade into obscurity with the public.

2. Deliver a great service.

Nothing succeeds like success. The better you are delivering good service the easier it is to build a positive brand. The hardest thing to do is build a positive brand on the back of poor patient experiences.

3. Make sure people know about it.

This boils down to great reviews and testimonials on Google, and Facebook and then putting them out to your own mailing list and other channels. If someone says something good about you, you should amplify it out to the marketplace.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
How The “Guaranteed New Patients” Scam Works

If you’re a practice owner on Facebook you’ve been targeted by people promising to get you 30 new patients in 30 days guaranteed. Sometimes the guarantee is even more outrageous with 100 new patients in 30 days or they will pay your money back plus a trip to Hawaii or some other inducement.

These are like the old timeshare sales pitch that sounds too good to be true because it is.

For starters, any marketing company that has to stoop to mega discounting their own services is not very good as a marketing company and won’t be able to provide quality service.

If their number one trick is to go to super discounting to get business for themselves, that is what they demand you do as a client.

To qualify for guaranteed patients often these outfits will insist that you run the offer they come up which commits you to practically give away your services. I’ve literally seen an offer for $14 consult with, x-rays, adjustment, and a 30-minute massage!

Yes, that does get people to respond but think of the type of new patient that it pulls in.

The discount shopper. These people disappear like water into the sand as soon as you start asking them to get on an actual care program.

With the guaranteed scam you may indeed see a hundred new patients, but all at $27 each, and end up with nobody on a main care program.

Add to this the damage to your name and brand. You’ve just made your brand the discount option of the area.

To guarantee your financial future you need to think long-term and create multiple feeder lines that create a consistent flow of qualified new patients who will come in and start care.

The relationship needs to be based on them regaining their health and ability with your assistance, not on the bone-deep discount deals.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Unlock Practice Success: The #1 Millionaire Marketing Secret

This is not a pitch for a stock, cryptocurrency, or some sketchy real estate deal. Rather, I want to point out the one investment that has made millionaires out of most practice owners like you.

This investment is a reliable marketing program that generates a consistent flow of qualified new patients for the cases you can profit from.

If you want to turn $5,000 into $40,000 within 30 days, a good marketing campaign is the best way to do it.

Even better, once built a successful marketing campaign is running, it tends to pay off month after month and year after year.

Not convinced? Consider this:

Think about a multi-million dollar practice you have seen.

You can be sure that they have a fairly extensive marketing effort and a regular recurring budget covering personnel and advertising of some sort. The business model relies on turning that recurring budget into higher multiples of recurring revenue.

More revenue leads to more advertising which leads to more revenue which leads to even more advertising on and on, bigger and bigger.

It’s crucial to recognize marketing as an investment rather than an expense, as the objective is to generate more revenue in return.

As with all investments, there is risk and you may need to test a few approaches before you hit pay dirt. But to grow you must be prepared to take some risks.

After all, those who wish to have zero risk end up making zero investments and always see zero returns.

Start small such as $50/day on Facebook ads. Then as you have more success slowly expand your budget. Our bigger clients started small but now spend more than $500/day on marketing – and they also now make multiple 6 figures per month in revenue!

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023
Beyond Referrals: The Proven Formula For Sustainable Practice Growth

Many practice owners are disappointed when their exceptional service and patient care do not result in enough referrals to truly prosper.

No matter how good the patient experience is or how well-loved a practitioner is by their community relying on referrals is not a reliable growth strategy.

Even when clients are extremely satisfied, they might not refer others for various reasons, such as no longer experiencing pain, forgetting about the service, or being hesitant to discuss their health history.

Word of mouth is undoubtedly a powerful marketing tool but it is hard to control and manage.

Implementing a paid marketing program alongside offering excellent service is essential for success. A well-planned marketing strategy enables businesses to invest in growth and measure returns on investment.

For example, if a $5,000 marketing investment yields a $40,000 return, a practice owner can increase their marketing budget to drive further growth. Scaling marketing efforts in this manner is not always linear, but it allows practice owners to control their growth more effectively than relying on word of mouth alone.

Patients from advertising are not quite as profitable for the practice as each has an actual dollar cost to acquire. However, the referral patients are still there helping to bring the net cost per new patient down.

Over time, when combined with quality service, this creates a virtuous upward spiral whereby the practice helps more people, sees a rise in revenue, and invests in marketing and services which in turn increases the revenue even more.

Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice.

To save time, many practitioners choose to partner with my agency, The Customer Factory.

To find out if our marketing program is a good fit for your practice visit our website and book a 15-minute Discovery call. You could have new patients coming in as soon as this time next week.

Find out more at:

TheCustomerFactory.com

May 17, 2023