Customer referrals sign up easier, pay more, and they’re more likely to be successful.However, referrals can be hard to make happen.In this video, I give you the nuts and bolts of how you can generate more referrals now and into the future – and why you are getting enough of them now.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
If you are having trouble with your marketing and can’t seem to crack how to talk to your patients, I’ve got an idea for you.
There is a factor that comes just before you start creating promotional items.
If you sort this out quickly, and it usually costs nothing, you can see your marketing suddenly take off.
Note: Every day I am going to be going live on Facebook and answering your questions. Join me Monday-Friday at 1:00pm EST and come with questions.
During the holidays should you run ads for new patients or are you just wasting money?
Today, I break it down for you so you never have to wonder again.
1. One patient at a time.
A decompression patient and a neuropathy patient are having different symptoms and experiences. Rather than make your ad a menu list of all the services you provide, focus on one patient type at a time and you will make a deeper and more emotional connection.
2. Target by zip code.
A mistake practice owners make is to target too wide an area and spread their budget too thin. Use your database and only target the ZIP codes where 80% of your current patients come from now.
3. Appeal to those who are active and health motivated.
Aim your ads toward those who are active in life. Those who play golf or go fishing, travel, etc. These people will have personal goals and motivations that can pull them into your office and through a complete care plan.
4. Go after the most qualified prospects first.
Facebook and Instagram give a vast ability to target prospective new patients by their potential ability to pay for care.
5. Use testimonials (social proof).
People believe other people. Using short testimonials in your marketing signals that you have helped others just like them.
6. Don’t say too much.
You’ll never be able to answer all people’s questions adequately in your advertising or even on your website. It is always best to tell them that they will get all their questions answered once they’re in your office.
7. Improve scheduling skills.
Scheduling skill is what gets prospects to show up for their first appointment. There are communication techniques and strategies that can land more than 80% of these people into your office ready for care.
Of course, there are many more things to know in order to create a consistent flow of qualified new patients for your practice. Check out the rest of blog for more help.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
Are you in one of these situations when it comes to scheduling your new patients?
1. It’s too much trouble to keep calling and texting.
2. New patients aren’t responding.
3. If you’ve got a third-party scheduler and the results are lacking.
Watch this video and see a new way to schedule your new patients.
In this video, I show you what Hyper-Targeting is and how you can bring in the exact kind of new patients you want to see.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “The Social Media Strategy that Attracts Qualified New Patients Who Show, Pay, And Stay” Click Here
If you have received a text from “Facebook” about your Facebook Business Page, and are concerned, watch this first.
Have you ever been worried about promoting yourself or your practice, due to a hater?
We all get a hater from time to time, but how do you deal with them?
After marketing myself over the last 11 years, here is what I’ve learned.
Watch now.
In this video, I teach you how to not compete with yourself when it comes to marketing and sales, especially in your practice.
It can be easy to lose sight of the purpose of your practice and that can often be reflected in how you sell and promote yourself.
Take a look at this video to see if you might be doing this.
P.S. If you want your new patients to know, like and trust you, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here
Are you struggling with empty schedules and dwindling patient numbers?
In this video, I go over a quick trick to re-engage your past patients and bring in referrals by doing this one thing.
Caution, it can’t be done all the time.
P.S. If you want to know the marketing methods million dollar practices use, watch my new webinar “How I Added $100K+ Per Month To A Practice’s Revenue Using Simple Social Media Ads” Click Here